When it comes to video production to advertise your brand,
engage your audience, and demonstrate your products, professional quality video
production generally comes at a professional price.
However, not all video production requires Hollywood
production qualities. Sometimes you just need good films that you can make
quickly and cheaply.
If you haven't considered including video production in your
marketing strategy, you should: video is an extremely adaptable format.
Furthermore, 81% of marketers believe that their video
production initiatives have directly increased sales for their team. Video production
provides a significant return on investment—you simply have to get out there
and make it.
The best part is that just because you don't have a lot of
money doesn't mean you can't make the most of video production.
Step-by-step instructions for making a video:
To undertake your own professional Video Production does not
have to be left to a Video Production Company. In fact, with our simple 7-step Video Production Process, you can design, record, and edit almost any type of video production
for your video marketing plan.
1. Generate ideas
Each video will start with an idea. So, how do you come up
with a suitable idea? To begin, don't be too concerned—if you have a lot of
amazing ideas, you can make a lot of videos. Right now, you only need to start
with one.
Concentrate on a single issue to generate that initial
thought. Every Video Production, whether instructional, explainer, or product
film, should delve deeply into a single subject.
Finally, determine the purpose of your video:
- Do you want this used for SEO on your YouTube channel?
- Is it a product video that will teach people how to use
your product more effectively? (94% of marketers believe videos are ideal for
this purpose)
- Is it a tutorial or a how-to video?
Determine the purpose of the video production. Then you'll
be able to start receiving video ideas.
2. Make Proper Research and Plans.
You have an idea for video production; the next step is to
conduct research and establish the direction of your video production.
There are three major aspects to this: drafting your script,
designing your storyboard, and planning for the video production.
Scripting
What will you say in your video? A script is required
whether you record a voiceover or have your talent appear in the video
production.
It's simple to incorporate a blog post or a podcast episode
into this video production—just rework the blog article to focus on the major
themes in a more conversational tone. However, if you're starting from scratch,
you'll need to plan, research, and flesh out your theme before putting it in
script style.
Storyboarding
A storyboard is a sheet or presentation that contains the
planned sequences for video production so that your crew knows exactly what to
film when production begins. This is heavily dependent on the concept of your
video.
3. Make the video
Your video production may be achieved in two ways: record
your own or reuse existing photographs and videos.
Making your own recording:
The most frightening aspect for new business owners or
marketers interested in using video production is usually engaging in their own
video production. But it doesn't have to be. In fact, even if you're just
getting started, your smartphone's video camera can produce high-quality video
content. This type of video works well for Instagram Stories, Instagram Reels,
and other smartphone-based social media platforms.
If you want to take your video production to the next level,
you can rent or buy your own video equipment. You'll need the following basics:
- Camcorder, point-and-shoot video camera, or DSLR
- Camera lenses suitable for the camera you chose
- Memory cards
- Tripod or stabilizer
- Lighting
- Microphone
Even with your iPhone, gathering some lights and a lapel
microphone is a good way to create high-quality video production on a budget.
After you've gathered your equipment, it's time to get ready
for video production recording. Set up your camera and tripod. Even if you're
recording with a smartphone, it's a good idea to use a tripod—there are several
options available that can hold onto your phone and keep it steady while you
film.
Next, prepare your talent or video scene and begin filming. If your talent will be reading from a script, consider using a free online teleprompter. You can project the script onto a monitor, allowing them to smoothly follow their lines and ensure a flawless performance during the recording.
Before beginning video production, run a few tests to ensure
that the picture is clear and the audio is easily audible. Make sure your
lighting makes your video look high-quality and not like it was shot in a
cellar.
Repurposing previously created material:
You can reuse existing images, purchase what you need from
stock footage websites, and even shoot your own video with your phone if
necessary.
There are several websites where you can get fantastic free
stock videos, appropriate music, and unique sound effects that you can use
creatively for your video production.
4. Import your video clip
When you've finished your video production or gathered your
stock footage or animations, it's time to import your video clips into your
preferred video editing software. Although the placement will vary depending on
the editor, each one should include a reasonably uniform Import video button.
Connect your memory card to your computer or use a USB
connection to access the files from your PC or Mac. Then you should be able to
easily select them from your smartphone or camera and drag them into your video
editing program for editing work on your video production.
5. Edit your video
Now comes the most crucial element of video production:
editing your video. Here is where you combine your recorded footage, stock
movies, and any other components you wish to incorporate to make a professional
film that tells a narrative.
Keep these video-editing ideas in mind to ensure your video
production meets your target audience’s likes.
- Remove all silent pieces and redundancies.
- Include sound effects and background music video
production.
- Include an intro and outro.
- Use consistent transitions and effects.
- Subtitles should be added for accessibility of the video
production.
- Choose the best video editing software for your video
production.
6. Save your video
The next step is to upload your video to social media or
YouTube. MP4 is the best file type to use for posting to social networking
sites. Allow enough time to export your video because it may take a long time
depending on the length and weight of the modifications to your video
production.
7. Post your video
When you've completed shooting and editing your video, it's
time to share it with your audience. You can embed your video on your website
after uploading it to a video-sharing site like YouTube or Vimeo.
Your video can also be shared on social media platforms such
as Facebook, Instagram, TikTok, and Twitter. Simply keep the ideal video
production dimensions for your platform in mind as you work. Instagram Reels
and TikTok, for example, demand vertical films, but Instagram feeds prefer
square videos, while Facebook and Twitter feeds prefer horizontal videos.
Analyze the success of your video production to determine
whether creating your own video content connects with your target audience. If
so, repeat this step each time you intend to publish a new post online.
Making Engaging Videos:
The assets and technologies mentioned above make video
production easier, but there's a lot more to know about using these videos
effectively in your marketing.
1. Make Videos with Emotions.
For one thing, video productions that elicit an emotional
response tend to perform better and have greater viral potential, particularly
on Facebook. Because social videos are frequently viewed without sound,
subtitles significantly enhance views.
2. Create eye-catching thumbnails.
Thumbnails are particularly important since they represent
the "title" of your video production that entices viewers to watch
it. If you're planning to publish your videos to YouTube or another network that
sets you against other video productions, use Canva to effortlessly design
eye-catching thumbnails.
3. Understand the video requirements for each channel.
Finally, because it is not only how the movies are made but
also how they are posted, you must be aware of the channel parameters for
hosting your video productions.
Make sure that any video productions you embed on your blog
or website are mobile-friendly. If it doesn't work, you can fix the embed code
with the Embed Responsively tool.
A Final Word:
Quality will always be the way you compete with other
similar Video Productions, whether you're creating videos or other types of
content. It, however, does not have to be costly.
Ingenuity can always compensate for a lack of resources for
entrepreneurs and inventors.
As a result, if you have a feeling that Video Production
could help you take your marketing to the next level, don't let the apparent
costs or time commitment deter you. You can begin for free by utilizing these
resources and working your way up.