When it comes to video production to advertise your brand, engage your audience, and demonstrate your products, professional quality video production generally comes at a professional price.
However, not all video production requires Hollywood production qualities. Sometimes you just need good films that you can make quickly and cheaply.
If you haven't considered including video production in your marketing strategy, you should: video is an extremely adaptable format.
Furthermore, 81% of marketers believe that their video production initiatives have directly increased sales for their team. Video production provides a significant return on investment—you simply have to get out there and make it.
The best part is that just because you don't have a lot of money doesn't mean you can't make the most of video production.
Step-by-step instructions for making a video:
To undertake your own professional Video Production does not have to be left to a Video Production Company. In fact, with our simple 7-step Video Production Process, you can design, record, and edit almost any type of video production for your video marketing plan.
1. Generate ideas
Each video will start with an idea. So, how do you come up with a suitable idea? To begin, don't be too concerned—if you have a lot of amazing ideas, you can make a lot of videos. Right now, you only need to start with one.
Concentrate on a single issue to generate that initial thought. Every Video Production, whether instructional, explainer, or product film, should delve deeply into a single subject.
Finally, determine the purpose of your video:
- Do you want this used for SEO on your YouTube channel?
- Is it a product video that will teach people how to use your product more effectively? (94% of marketers believe videos are ideal for this purpose)
- Is it a tutorial or a how-to video?
Determine the purpose of the video production. Then you'll be able to start receiving video ideas.
2. Make Proper Research and Plans.
You have an idea for video production; the next step is to conduct research and establish the direction of your video production.
There are three major aspects to this: drafting your script, designing your storyboard, and planning for the video production.
What will you say in your video? A script is required whether you record a voiceover or have your talent appear in the video production.
It's simple to incorporate a blog post or a podcast episode into this video production—just rework the blog article to focus on the major themes in a more conversational tone. However, if you're starting from scratch, you'll need to plan, research, and flesh out your theme before putting it in script style.
A storyboard is a sheet or presentation that contains the planned sequences for video production so that your crew knows exactly what to film when production begins. This is heavily dependent on the concept of your video.
3. Make the video
Your video production may be achieved in two ways: record your own or reuse existing photographs and videos.
Making your own recording:
The most frightening aspect for new business owners or marketers interested in using video production is usually engaging in their own video production. But it doesn't have to be. In fact, even if you're just getting started, your smartphone's video camera can produce high-quality video content. This type of video works well for Instagram Stories, Instagram Reels, and other smartphone-based social media platforms.
If you want to take your video production to the next level, you can rent or buy your own video equipment. You'll need the following basics:
- Camcorder, point-and-shoot video camera, or DSLR
- Camera lenses suitable for the camera you chose
- Memory cards
- Tripod or stabilizer
Even with your iPhone, gathering some lights and a lapel microphone is a good way to create high-quality video production on a budget.
After you've gathered your equipment, it's time to get ready for video production recording. Set up your camera and tripod. Even if you're recording with a smartphone, it's a good idea to use a tripod—there are several options available that can hold onto your phone and keep it steady while you film.
Then, prepare your talent or video scene and begin filming. If you have someone reading from a script, try blowing it up to use as a teleprompter on a monitor so they can make sure they get all of their lines right during the video production recording.
Before beginning video production, run a few tests to ensure that the picture is clear and the audio is easily audible. Make sure your lighting makes your video look high-quality and not like it was shot in a cellar.
Repurposing previously created material:
You can reuse existing images, purchase what you need from stock footage websites, and even shoot your own video with your phone if necessary.
There are several websites where you can get fantastic free stock videos, appropriate music, and unique sound effects that you can use creatively for your video production.
4. Import your video clip
When you've finished your video production or gathered your stock footage or animations, it's time to import your video clips into your preferred video editing software. Although the placement will vary depending on the editor, each one should include a reasonably uniform Import video button.
Connect your memory card to your computer or use a USB connection to access the files from your PC or Mac. Then you should be able to easily select them from your smartphone or camera and drag them into your video editing program for editing work on your video production.
5. Edit your video
Now comes the most crucial element of video production: editing your video. Here is where you combine your recorded footage, stock movies, and any other components you wish to incorporate to make a professional film that tells a narrative.
Keep these video-editing ideas in mind to ensure your video production meets your target audience’s likes.
- Remove all silent pieces and redundancies.
- Include sound effects and background music video production.
- Include an intro and outro.
- Use consistent transitions and effects.
- Subtitles should be added for accessibility of the video production.
- Choose the best video editing software for your video production.
6. Save your video
The next step is to upload your video to social media or YouTube. MP4 is the best file type to use for posting to social networking sites. Allow enough time to export your video because it may take a long time depending on the length and weight of the modifications to your video production.
7. Post your video
When you've completed shooting and editing your video, it's time to share it with your audience. You can embed your video on your website after uploading it to a video-sharing site like YouTube or Vimeo.
Your video can also be shared on social media platforms such as Facebook, Instagram, TikTok, and Twitter. Simply keep the ideal video production dimensions for your platform in mind as you work. Instagram Reels and TikTok, for example, demand vertical films, but Instagram feeds prefer square videos, while Facebook and Twitter feeds prefer horizontal videos.
Analyze the success of your video production to determine whether creating your own video content connects with your target audience. If so, repeat this step each time you intend to publish a new post online.
Making Engaging Videos:
The assets and technologies mentioned above make video production easier, but there's a lot more to know about using these videos effectively in your marketing.
1. Make Videos with Emotions.
For one thing, video productions that elicit an emotional response tend to perform better and have greater viral potential, particularly on Facebook. Because social videos are frequently viewed without sound, subtitles significantly enhance views.
2. Create eye-catching thumbnails.
Thumbnails are particularly important since they represent the "title" of your video production that entices viewers to watch it. If you're planning to publish your videos to YouTube or another network that sets you against other video productions, use Canva to effortlessly design eye-catching thumbnails.
3. Understand the video requirements for each channel.
Finally, because it is not only how the movies are made but also how they are posted, you must be aware of the channel parameters for hosting your video productions.
Make sure that any video productions you embed on your blog or website are mobile-friendly. If it doesn't work, you can fix the embed code with the Embed Responsively tool.
A Final Word:
Quality will always be the way you compete with other similar Video Productions, whether you're creating videos or other types of content. It, however, does not have to be costly.
Ingenuity can always compensate for a lack of resources for entrepreneurs and inventors.
As a result, if you have a feeling that Video Production could help you take your marketing to the next level, don't let the apparent costs or time commitment deter you. You can begin for free by utilizing these resources and working your way up.