preloader
Beginners Guide to Video Production Process
by oluwafemi-smith Mar 27, 2023 Views (499)

Just like production of many finished goods, there are visible processes that go into the place of work, before we see the outcome for consumption or use. In the video production process, a Corporate Video Production Company will attest that there are processes to what makes a corporate video production.

In this article I will share with you what video production process entails, and the processes that makes video production, using an easy step to step guide.

 

Introduction

If you have ever considered any video that has enjoyed your worthwhile pleasure from short movies, trailer, podcast, product launch and a full movie, they must have undergone certain process before it is seen as the outcome. To make achieving the video production goal, a Corporate Video Production Company usually would group this process into three, and then bits, which will be shared as you read further. But before we get into this, we need to understand what the video production process is all about.

 

What is Video production process?

The video production process is a creative process that involves how a Corporate Video Production Company breaks down its video production process into several stages. This process is the Pre-production, Production and Post-production.

 

What is the Pre-production stage of a video production process?

Pre-production stage for a Corporate Video Production Company is considered as a highly sensitive stage, as it uncovers the entire ideation, plot and concepts intended for the video production. While there are many things to note at this phase, a Corporate Video Production Company would major in creating a video production strategy at the pre-production stage.

 

Create a video production strategy

As a Corporate Video Production Company, there is a need to have the end in mind from the beginning. Having the understanding what result, one seeks after the video production should be a determinant on the strategy. As a Corporate Video Production Company, this could range from gaining traction, increasing visibility, creating awareness, and the likes.

The Corporate Video Production Company must also understand their audience and know what best to give them that will appeal to their subconscious. Another thing every Corporate Video Production Company would address at this phase is the budget, and the threshold of time during the video production process.

Other things considered by the Corporate Video Production Company would be the choice of communication, lingua, setting, age bracket, casts, what to infuse, what to avoid, subtitles, graphics, equipment to use, and the team to work with to achieve the desired result.

 

Production stage of a video production process

Simply put, this stage is where the live recording is done. Depending on the choice of the Corporate Video Production Company, the cast could be animation or actors or a combination of both. Once this is sorted, the corporate Video Production Company can set up equipment, and commence filming.

While this stage will be fluid if your pre-production stage was clearly defined, it is pertinent to align with the thorough efforts invested at the first stage, as anything otherwise will slow down the work of the corporate Video Production Company.

 

Post-production stage of a video production process

As a corporate Video Production Company, this stage handles reviewing and editing of the video production in relation to its intent at the pre-production stage. This stage as a corporate Video Production Company requires the introduction of sound, subtitles, and animation. These are usually called adding effects by Corporate Video Production Company to make the corporate video production appealing.

Lastly, a Corporate Video Production Company must factor in the platforms in which the videos would be conveyed, hence the file formats, and sizes would be considered at this stage, depending on where they intend to share them.

 

Distribution stage of a video production process

Although not listed, a Corporate Video Production Company must consider the channels to which the corporate video would be channelled. Don’t forget that you had a video strategy at the pre-production stage which has led you here. A sane Corporate Video Production Company would seek to disseminate the completed video on varying platforms from social media platforms, television, websites, and the likes.

 

How useful is the video production process?

A Corporate Video Production Company would identify that Video production process is essential to maintain a good communication between the production team and the client, and audience, to ensure that the final product satisfies expectations. The Corporate Video Production Company also understands that with effective project management, the project would remain on schedule, within budget, and meet its goal.

In the space of business as a Corporate Video Production Company, a crucial marketing tool is video. 80% of marketers claim that video increases sales, and 97% claim that video improves user understanding of their goods or services.

Recall your video production strategy. To maintain the video focus and guarantee that your video aim is achieved, the vital as a Corporate Video Production Company message should be crystal clear throughout the video creation process.

As a Corporate Video Production Company, planning will always help one stick to one’s budget and timeline. Pre-production takes significantly longer than the rest of the video production process for a reason. This is why a Corporate Video Production Company would reiterate that successful video can only be produced with careful planning.

 

What are the challenges in the video production process?

While there are varying challenges that come with the video production process as a Corporate Video Production Company, below are the most encountered constraints that a Corporate Video Production Company would encounter.

 

1. Creative variance

Often, there may be creative variances between the Corporate Video Production Company and the client. Effective communication and a willingness to compromise are essential to ensure that the final product meets the client's expectations.

 

2. Budget

Working within the client's budget while still generating high-quality video as a Corporate Video Production Company is one of the most difficult difficulties in video production. To keep prices low without sacrificing quality, production teams must be able to manage resources efficiently and come up with novel solutions.

 

3. Time

The process of producing a video might take a long time, and to keep the project on schedule, deadlines must be followed. Corporate Video Production Company needs to be able to prioritize projects, manage their time well, and deal with unforeseen problems.

 

4. Equipment/Technical

The utilization of cutting-edge technology and equipment is required for the video production process as a Corporate Video Production Company, but technical problems might occur during filming, editing, and post-production without a prior sign. This delay would affect the delivery of the Corporate Video Production Company, and it may take more resources and time to resolve.

 

Conclusion

In the video production process, the scope of work by the Corporate Video Production Company is usually in pre-production, production, postproduction and distribution. The guidelines to this process is endless, however, as a Corporate Video Production Company, if all hands are on deck with the above listed information, especially with the pre-production clearly sorted, the need for having challenges as a Corporate Video Production Company would be avoided, and if they occur, there are control measures to ensure a smooth sail and an actualization of both the Corporate Video Production Company and client’s goal for a mutual win.

Our Blogs | Film District Dubai

Our Video Production Blogs

How To Identify High-Quality CBD Gummies This Summer?
  • - by anthony-morha
  • Apr 19, 2024
Leveraging Blockchain Technology for Transparency in Gaming
  • - by anthony-morha
  • Mar 27, 2024
The Importance of Realistic Set Design In Films
  • - by anthony-morha
  • Mar 22, 2024
How to Use Product Designing To Guide Your Company's Innovation
  • - by anthony-morha
  • Mar 19, 2024
SEO Dubai: Unlocking Success in the Digital Landscape
  • - by anthony-morha
  • Mar 15, 2024
How To Make Purple Food With A Dye
  • - by anthony-morha
  • Mar 14, 2024
WhatsApp Icon
Call Icon