Just like production of many finished goods, there are
visible processes that go into the place of work, before we see the outcome for
consumption or use. In the video production process, a Corporate Video Production Company will attest that there are processes to what makes a corporate video
production.
In this article I will share with you what video production
process entails, and the processes that makes video production, using an easy
step to step guide.
Introduction
If you have ever considered any video that has enjoyed your
worthwhile pleasure from short movies, trailer, podcast, product launch and a
full movie, they must have undergone certain process before it is seen as the
outcome. To make achieving the video production goal, a Corporate Video
Production Company usually would group this process into three, and then bits,
which will be shared as you read further. But before we get into this, we need
to understand what the video production process is all about.
What is Video production process?
The video production process is a creative process that
involves how a Corporate Video Production Company breaks down its video
production process into several stages. This process is the Pre-production,
Production and Post-production.
What is the Pre-production stage of a video production process?
Pre-production stage for a Corporate Video Production
Company is considered as a highly sensitive stage, as it uncovers the entire
ideation, plot and concepts intended for the video production. While there are
many things to note at this phase, a Corporate Video Production Company would
major in creating a video production strategy at the pre-production stage.
Create a video production strategy
As a Corporate Video Production Company, there is a need to
have the end in mind from the beginning. Having the understanding what result,
one seeks after the video production should be a determinant on the strategy.
As a Corporate Video Production Company, this could range from gaining
traction, increasing visibility, creating awareness, and the likes.
The Corporate Video Production Company must also understand
their audience and know what best to give them that will appeal to their
subconscious. Another thing every Corporate Video Production Company would
address at this phase is the budget, and the threshold of time during the video
production process.
Other things considered by the Corporate Video Production
Company would be the choice of communication, lingua, setting, age bracket,
casts, what to infuse, what to avoid, subtitles, graphics, equipment to use,
and the team to work with to achieve the desired result.
Production stage of a video production process
Simply put, this stage is where the live recording is done.
Depending on the choice of the Corporate Video Production Company, the cast
could be animation or actors or a combination of both. Once this is sorted, the
corporate Video Production Company can set up equipment, and commence filming.
While this stage will be fluid if your pre-production stage
was clearly defined, it is pertinent to align with the thorough efforts
invested at the first stage, as anything otherwise will slow down the work of
the corporate Video Production Company.
Post-production stage of a video production process
As a corporate Video Production Company, this stage handles
reviewing and editing of the video production in relation to its intent at the
pre-production stage. This stage as a corporate Video Production Company requires
the introduction of sound, subtitles, and animation. These are usually called
adding effects by Corporate Video Production Company to make the corporate
video production appealing.
Lastly, a Corporate Video Production Company must factor in
the platforms in which the videos would be conveyed, hence the file formats,
and sizes would be considered at this stage, depending on where they intend to
share them.
Distribution stage of a video production process
Although not listed, a Corporate Video Production Company must
consider the channels to which the corporate video would be channelled. Don’t
forget that you had a video strategy at the pre-production stage which has led
you here. A sane Corporate Video Production Company would seek to disseminate
the completed video on varying platforms from social media platforms,
television, websites, and the likes.
How useful is the video production process?
A Corporate Video Production Company would identify that
Video production process is essential to maintain a good communication between
the production team and the client, and audience, to ensure that the final
product satisfies expectations. The Corporate Video Production Company also
understands that with effective project management, the project would remain on
schedule, within budget, and meet its goal.
In the space of business as a Corporate Video Production
Company, a crucial marketing tool is video. 80% of marketers claim that video
increases sales, and 97% claim that video improves user understanding of their
goods or services.
Recall your video production strategy. To maintain the video
focus and guarantee that your video aim is achieved, the vital as a Corporate
Video Production Company message should be crystal clear throughout the video
creation process.
As a Corporate Video Production Company, planning will
always help one stick to one’s budget and timeline. Pre-production takes
significantly longer than the rest of the video production process for a
reason. This is why a Corporate Video Production Company would reiterate that
successful video can only be produced with careful planning.
What are the challenges in the video production process?
While there are varying challenges that come with the video
production process as a Corporate Video Production Company, below are the most
encountered constraints that a Corporate Video Production Company would
encounter.
1. Creative variance
Often, there may be creative variances between the Corporate
Video Production Company and the client. Effective communication and a
willingness to compromise are essential to ensure that the final product meets
the client's expectations.
2. Budget
Working within the client's budget while still generating
high-quality video as a Corporate Video Production Company is one of the most
difficult difficulties in video production. To keep prices low without
sacrificing quality, production teams must be able to manage resources
efficiently and come up with novel solutions.
3. Time
The process of producing a video might take a long time, and
to keep the project on schedule, deadlines must be followed. Corporate Video
Production Company needs to be able to prioritize projects, manage their time
well, and deal with unforeseen problems.
4. Equipment/Technical
The utilization of cutting-edge technology and equipment is
required for the video production process as a Corporate Video Production
Company, but technical problems might occur during filming, editing, and
post-production without a prior sign. This delay would affect the delivery of
the Corporate Video Production Company, and it may take more resources and time
to resolve.
Conclusion
In the video production process, the scope of work by the Corporate Video Production Company is usually in pre-production, production, postproduction
and distribution. The guidelines to this process is endless, however, as a Corporate
Video Production Company, if all hands are on deck with the above listed
information, especially with the pre-production clearly sorted, the need for
having challenges as a Corporate Video Production Company would be avoided, and
if they occur, there are control measures to ensure a smooth sail and an
actualization of both the Corporate Video Production Company and client’s goal
for a mutual win.
