Making sure customers understand what a product has to offer is one of the most crucial aspects of the sales process. This involves generating an animated explanation film for many firms and marketers.
More than 80% of marketers think video helps them boost the number of time users spend on their website, produce more leads, and most crucially, help customers better understand their product, according to Wyzowl's State of Video Marketing report for 2019.
Video isn't only for marketers. Consumers agree, with 68 per cent preferring to learn about a product or service through video. A video also persuaded 79 per cent of people to buy software or an app.
In only seven simple steps, you can create an animated explanation video.
Making an educational film of this nature may appear to be a difficult endeavour. Many people believe that they must hire a video production business to do the task. This is always an option, but it isn't required. In many circumstances, anyone can create a superb animated explainer video with only a little know-how, determination, and, of course, a video editor like TechSmith Camtasia.
1. Choose Your Style of Video
Animated graphics are used in many explainer videos, but they aren't the only way to create them. Consider the options below and choose the one that best suits your product or service and target demographic.
- Screencast video
- Whiteboard drawing
- Live-action/Talking head
While you may always alter your mind later, knowing what kind of video you want to make can help you draft your script with the visual style in mind.
2. Script drafting
An explainer video's script is the most crucial component. The tale is driven by a voice-over that explains what's going on to the audience. The graphics are important, but their primary goal is to illustrate and reinforce what is being said.
The following questions must be addressed in your script:
- What is the nature of your offering?
- What is the purpose of this?
- What is the product's or service's solution to a problem?
- What is the solution?
- How should a user begin?
The majority of animated explainer videos last between one and two minutes. Read your screenplay aloud to get a sense of how lengthy your final video will be. Write succinctly and as quickly as possible.
3. Record and Edit the Audio Narration
You must first decide who will be your company's "voice" to proceed to the next step. Almost any voice can be effective. The way they deliver the script is critical. You want the person reading to have the appropriate mindset for your business, product, or service.
Use a recording studio or a very quiet place, a high-quality microphone, and recording software to record the script once you've picked voice talent. Adobe Audition is one tool for recording audio. Audacity is another wonderful free alternative that effortlessly gets the job done.
If the individual reading stumbles over a line while recording, don't panic. Simply take a breather, pause, and then resume the phrase.
Then, edit your audio to remove any terrible takes, errors, or material you won't use. Background noise breathes between lines, and the small clicks and pops that many refer to as "mouth noises" should all be eliminated as much as possible. This will leave you with only the narration, which should be as good as it gets.
4. Gather assets such as graphics, video, and other media
Depending on the type of video you're making, you'll need to complete this step differently.
This is where you gather or make graphics, icons, and other assets for animated videos. You will set up and complete these recordings if you are doing a talking head, screencast, or whiteboard video.
This section can be scary, and you may feel compelled to recruit outside design or video talent at this stage. However, this may not be required in many instances.
There's no need for overly complicated pictures–simple, clear visuals that straightforwardly explain the idea will assist the audience stay focused on the overall message and avoiding being sidetracked.
5. Edit and Arrange Media
Now that you've acquired the necessary raw ingredients, it's time to create a masterpiece. Begin working on a project with the video editor of your choice. Camtasia is an excellent pick because it's simple to use and has tools like Animations and Behaviors that make animating your images a breeze.
No matter what type of movie you want to make, use these videos to learn how to use Animations, Behaviors, and other crucial elements in your project:
- Annotations and transitions
- Effects and animations
- Camtasia Behaviors In-Depth Animations
It's usually a good idea to write a rough copy of your project and then shares it with coworkers or stakeholders for feedback.
6. Add Music
Music is almost usually used in animated explainer videos. It's an important part of a video's tone-setting. Music adds vitality and emotion to a story that narrative alone can't provide. Camtasia also makes it simple to add and edit music. Here's how it's done in a video tutorial.
There are several commercial and free music-acquisition resources available. But whichever you choose; just ensure that you make the proper and necessary attributions.
7. Publish, Share, and Monitor Its Performance
It's time to make and share the video after it's finished and has received all essential approvals. This necessitates deciding on a video hosting location. The freedom of where you can store the video and performance data are two important components of hosting.
Using TechSmith Screencast is a quick and easy way to get a video online. You can transfer a video right from Camtasia to it, then share or embed the link. You can start with a free account and then upgrade to a Pro account if you need more capacity. Other options for sharing your video include YouTube and Wastia.
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