Content marketing for video production companies is becoming
more complex. The number of platforms on which a Video Production Company must
be active has grown, from blogs to new social networks that are gaining
traction. The types of content we need to create have also increased as
image-based content has grown in popularity and video has skyrocketed. To round
out this trifecta of pressure, we must constantly tweak and optimize the
frequency with which we publish each type of content on each platform.
What exactly is content repurposing?
As a video production company, consider content repurposing
to be similar to recycling previous work. Instead of reinventing the wheel with
new ideas, you're expanding on or reworking existing content to present it in a
You can also modify your existing content to fit a different
format. You can, for example, turn a blog post into a quick video production to
make the information more suitable for social media. This allows you to
experiment with new video production marketing channels and reach a new
You can convert written content to video or use footage from
video content to create more video production content. The only thing you
should avoid is presenting the information, in the same way, every time.
It stays fresh by presenting it in a different way each time.
As a video producer or a video production company,
repurposing existing content can be an efficient way to create new videos
without starting from scratch. Here are six types of content that you can
easily repurpose as video:
1. Blog posts: If you have a blog, you likely have a wealth
of written content that can be turned into video production. You can use the
same information from your blog post and create a video production that
visually illustrates the content.
If you've been writing blog posts for a while, you probably
have a lot of useful content stashed away in your blog archives. But are they actually
seen? Repurposing them as trendy, modern video productions can help you
re-communicate your message to your audience.
You may believe that converting blog posts to videos will take
too much time, but there are now automating tools such as Lumen5 that can
facilitate the process for you. All you have to do is select a blog post, and
the web app will use AI to extract the most important sentences from the post
and create a storyboard for your video production.
The AI-generated storyboard can then be adjusted, and
relevant stock photos and music from the source media library can be added to
your video production.
2. Social media posts: Whether it's a tweet, Facebook post,
or Instagram caption, social media posts can be a great starting point for a
video production company looking to create videos. You can use the text as a
script and create visuals to go along with it.
3. Webinars: If you've hosted webinars in the past, you can
repurpose the content into shorter video productions. Break the webinar down
into sections and create separate videos for each topic.
Webinars are effective lead-generation tools, and many video
production companies use them to showcase their best content.
The issue with making webinars your best type of content is
that such content lifespan is limited. Even if you make the recording available
after the live stream, unless you consistently promote it, no one will watch
Break up your webinars into smaller video productions to
make better use of them after they're finished. Most webinar hosting software
allows you to save webinar recordings to your computer as video files, and
ClickMeeting's built-in clip editor allows you to cut up your webinar
4. Podcasts: If you have a podcast, you can easily repurpose
the audio into a video by adding visuals that support the content.
Making a simple video production from an audio track from
one of your podcast episodes is an easy way to repurpose content for video
production by a video production company. But an audio-only video does not
command the same attention as a visually appealing video production.
Furthermore, some video production companies have discovered
that up to 85% of Facebook video views occur without sound, so adding simple
text transcriptions to those videos will pique your audience's interest. Anchor
Videos, for example, can assist you in visually engagingly transcribing your podcast's
audio clips, which are ideal for social media videos.
5. Product demos: If you have product demos or tutorials,
you can create a video production that walks you through the process
step-by-step. You can use screenshots, animations, or other visuals to
illustrate the process.
6. FAQs: Frequently asked questions are a great source of
content for video productions. As a video production company; you can create a
video that answers the most common questions you receive, and use visuals to
help illustrate your answers.
Answering frequently asked questions is extremely beneficial
to you as a video production company, your sales team, and your customers.
Furthermore, your customers have already done the majority of the work for you.
All you have to do is compile your most frequently asked questions and turn
them into quick video productions.
Because no one knows your video production company better
than you, you're bound to have a few questions. You can also look through your
written correspondence-comments, messages, and emails to identify the most
Providing a FAQ video will allow your potential customers to
answer their own questions rather than contacting your sales or service team.
The Advantages of Repurposing Content
A video production company can save a lot of time by
repurposing content. Essentially, you're looking for new ideas within your own
content library rather than starting from scratch. Repurposing entails reusing
previously created written work, images, and other media.
Repurposing previous content into video production format
enhances your chances of being seen by a potential customer on a new channel.
You might also attract the attention of someone who prefers a video production format
As content marketing evolves, video production content will
become increasingly important, but too many brands are being held back by their
perception of the amount of work involved.
Avoid falling into this trap. Instead, make a commitment to
producing simple, streamlined video production content. Use existing content
types as building blocks, leverage video production as much as possible, and
avoid starting from scratch every time you create video production content. As
a Video Production Company Dubai reusing and repurposing old content will help you integrate
video production more effectively into your overall marketing strategy.
By repurposing existing content, you can save time and
effort while still producing high-quality videos that engage your audience.