Video creation may seem like something everyone is doing
right now, but unlike every Corporate Video Company out there doing the most,
there is a need to question how productive their efforts are, especially when
it concerns what the audience thinks. Just as every industry has its set of
rules to be a high flanker, a Corporate Video Production Company must
understand certain things to attain the height of productivity.
In this post, I will be sharing with you largely what I term
the dos and don'ts of any Corporate Video Production Company. At the end of
this piece, I bet you to have new insights into the ethics of creating a
corporate video.
Introduction
While corporate videos range from product launches,
testimonial videos, demo videos, DIY videos, and an endless list of creative
videos with the help of a Corporate Video Production Company, despite this
list, and your creative storyline or twist with the Corporate Video Production
Company, it has been observed that one may still get it all wrong by underdoing
or overdoing things. Today, I bring clarity to every taint of doubt and
confusion.
Let us get started with the knowledge of a corporate video.
What is a corporate video?
Corporate videos are simply videos made for an organization
with a purpose of either publicity, awareness, or a Call to Action [CTA]. The
corporate videos can be created by a Corporate Video Production Company or an
in-house videographer.
There are many reasons to make corporate videos now more
than before since we rely more on them for digital marketing. It is therefore
essential to understand the rules governing it as a Corporate Video Production
Company to achieve remarkable results as intended.
What are the do’s and don'ts of corporate video production?
For a better understanding of these, I will address the
categories of corporate video production, and then provide the rules governing
each category. This will help us learn and understand as a Corporate Video
Production Company, as the audience, and as the client.
Pre Production Stage
A Corporate Video Production Company should know very well
that this is the stage where the video strategy is all created. The Corporate
Video Production Company meets with clients and has their conversations. This
for me is the big stuff.
1. Understand what your client requires
Communication is never complete if the entities do not share
the same message symbol. Therefore, ensure that there is clarity about what the
client wants. Complicated or not, you need to know their aim as a Corporate
Video Production Company.
2. Understand the budget
You can paint pictures as a Corporate Video Production
Company, yes, we know, but first, consider how much your client is willing to
throw at this corporate video. As a Corporate Video Production Company, let
your clients know what is obtainable and what is not using their budget.
3. Get the right team
The Corporate Video Production Company is saddled with the
responsibility of noting the desired team required to get the client’s job
done.
This may require the Corporate Video Production Company to
work with a scriptwriter, a gaffer for extra lighting, or more. Either way, the
Corporate Video Production Company must assess and identify who is required to
be on the team for each project to ensure a desirable output.
If there is a need to get extra hands on the team, A Corporate Video Company must ensure they are credible to deliver, as this can make or break the direction of the result.
4. Prepare
As a Corporate Video Production Company, ensure to have
enough time to review, plan and prepare for the production phase. Remember this
is the stage where a concise strategy for the corporate video is coined, so,
make it count. Identify what is workable as a Corporate Video Production
Company, and what is not, and then get the crew, the scripts, and the equipment
ready for the production stage.
Production Stage
This is where you do the filming. All that has been
rehearsed and agreed between the client and you, the Corporate Video Production
Company will be put into film as intended and must achieve the results
projected.
1. Get into it
This is the phase you go all out into filming. As the
Corporate Video Production Company, ensure good camera angles, crystal clear
audio, and the right scripts read. If there are any errors or supposed
corrections, as a Corporate Video Production Company with credibility, don’t
wait or manage them, point them out right away, and let nothing ruin achieving
your aim.
2. Don’t forget the B-reel
As a Corporate Video Production Company, get as much
B-reel/B-roll as you can for each angle. It will save you later for intercut or
supplementary during postproduction.
3. Identify the rules and oblige
You don’t want to get flagged or sanctioned as a Corporate
Video Production Company that never sought a permit to film at a location. It
may slow down your work if not a total halt depending on whose terrain you
flagged. Ask the right questions and seek permission before filming.
4. Avoid branded materials
Unless there is an agreement, sponsorship, endorsement, or
partnership, you should avoid the display of branded materials as a Corporate
Video Production Company to avoid copyright infringement.
Post Production Stage
Now that the Corporate Video Production Company has
completed the recording, this stage handles the details to the perfection of
what the Corporate Video Production Company and client have agreed to project.
1. Don’t be hasty to edit
As a Corporate Video Production Company, you have come this
far from strategy to recording, don’t be hasty to finish editing. This phase
requires you to review and review until you are certain they serve according to
what was agreed by the client.
2. Include sound effects
Certain things were not captured during the recording, it's
fine, but include them here. The Corporate Video Production Company understands
that these extra effects like rain droplets, horns blaring, snoring, giggles,
and cynical laughter are what feed the imagination of the audience.
3. Don’t forget the graphics
As a Corporate Video Production Company, you may also seek
to include some animation, graphic effects, and subtitles that correspond with
the plot and the audience’s psyche.
4. Avoid crappy soundtrack
This can make or mar your efforts as a Corporate Video
Production Company. Therefore, sample options before making a pick on what to
use for the soundtrack.
5. Avoid lengthy videos
As a Corporate Video Production Company, remember that the
lifespan of your audience’s attention is barely 3 minutes, you may need a
miracle to keep them glued to the screen after this, so make your corporate
videos concise.
6. Give energy to marketing
You have come a long way with this production as a Corporate
Video Production Company, but it doesn’t end here. Let it be seen and heard.
Give much energy to its marketing through channels intended for the client’s
target audience.
Conclusion
Shooting a corporate video can be an interesting ride when
you have the right Corporate Video Production Company, especially one that has
identified and understood the rules that govern the service.
As a Corporate Video Production Company, the 3 major stages
of video production are integral to the audience and client. While the audience
needs conviction, the client needs to be heard. Anything away from these ruins
the efforts of the Corporate Video Production Company.
With the above clearly laid dos and don’ts for any Corporate
Video Production Company out there, one should have a smooth sail with the
production of a corporate video henceforth.
