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The Dos and Don'ts of A Corporate Video Production Company
by oluwafemi-smith Mar 28, 2023 Views (396)

Video creation may seem like something everyone is doing right now, but unlike every Corporate Video Company out there doing the most, there is a need to question how productive their efforts are, especially when it concerns what the audience thinks. Just as every industry has its set of rules to be a high flanker, a Corporate Video Production Company must understand certain things to attain the height of productivity.

In this post, I will be sharing with you largely what I term the dos and don'ts of any Corporate Video Production Company. At the end of this piece, I bet you to have new insights into the ethics of creating a corporate video.

 

Introduction

While corporate videos range from product launches, testimonial videos, demo videos, DIY videos, and an endless list of creative videos with the help of a Corporate Video Production Company, despite this list, and your creative storyline or twist with the Corporate Video Production Company, it has been observed that one may still get it all wrong by underdoing or overdoing things. Today, I bring clarity to every taint of doubt and confusion.

Let us get started with the knowledge of a corporate video.

 

What is a corporate video?

Corporate videos are simply videos made for an organization with a purpose of either publicity, awareness, or a Call to Action [CTA]. The corporate videos can be created by a Corporate Video Production Company or an in-house videographer.

There are many reasons to make corporate videos now more than before since we rely more on them for digital marketing. It is therefore essential to understand the rules governing it as a Corporate Video Production Company to achieve remarkable results as intended.

 

What are the do’s and don'ts of corporate video production?

For a better understanding of these, I will address the categories of corporate video production, and then provide the rules governing each category. This will help us learn and understand as a Corporate Video Production Company, as the audience, and as the client.

 

Pre Production Stage

A Corporate Video Production Company should know very well that this is the stage where the video strategy is all created. The Corporate Video Production Company meets with clients and has their conversations. This for me is the big stuff.

1. Understand what your client requires

Communication is never complete if the entities do not share the same message symbol. Therefore, ensure that there is clarity about what the client wants. Complicated or not, you need to know their aim as a Corporate Video Production Company.

2. Understand the budget

You can paint pictures as a Corporate Video Production Company, yes, we know, but first, consider how much your client is willing to throw at this corporate video. As a Corporate Video Production Company, let your clients know what is obtainable and what is not using their budget.

3. Get the right team

The Corporate Video Production Company is saddled with the responsibility of noting the desired team required to get the client’s job done. 

This may require the Corporate Video Production Company to work with a scriptwriter, a gaffer for extra lighting, or more. Either way, the Corporate Video Production Company must assess and identify who is required to be on the team for each project to ensure a desirable output.

If there is a need to get extra hands on the team, A Corporate Video Company must ensure they are credible to deliver, as this can make or break the direction of the result.

4. Prepare

As a Corporate Video Production Company, ensure to have enough time to review, plan and prepare for the production phase. Remember this is the stage where a concise strategy for the corporate video is coined, so, make it count. Identify what is workable as a Corporate Video Production Company, and what is not, and then get the crew, the scripts, and the equipment ready for the production stage. 

 

Production Stage

This is where you do the filming. All that has been rehearsed and agreed between the client and you, the Corporate Video Production Company will be put into film as intended and must achieve the results projected.

1. Get into it

This is the phase you go all out into filming. As the Corporate Video Production Company, ensure good camera angles, crystal clear audio, and the right scripts read. If there are any errors or supposed corrections, as a Corporate Video Production Company with credibility, don’t wait or manage them, point them out right away, and let nothing ruin achieving your aim.

2. Don’t forget the B-reel

As a Corporate Video Production Company, get as much B-reel/B-roll as you can for each angle. It will save you later for intercut or supplementary during postproduction.

3. Identify the rules and oblige

You don’t want to get flagged or sanctioned as a Corporate Video Production Company that never sought a permit to film at a location. It may slow down your work if not a total halt depending on whose terrain you flagged. Ask the right questions and seek permission before filming.

4. Avoid branded materials

Unless there is an agreement, sponsorship, endorsement, or partnership, you should avoid the display of branded materials as a Corporate Video Production Company to avoid copyright infringement.

 

Post Production Stage

Now that the Corporate Video Production Company has completed the recording, this stage handles the details to the perfection of what the Corporate Video Production Company and client have agreed to project.

1. Don’t be hasty to edit

As a Corporate Video Production Company, you have come this far from strategy to recording, don’t be hasty to finish editing. This phase requires you to review and review until you are certain they serve according to what was agreed by the client.

2. Include sound effects

Certain things were not captured during the recording, it's fine, but include them here. The Corporate Video Production Company understands that these extra effects like rain droplets, horns blaring, snoring, giggles, and cynical laughter are what feed the imagination of the audience.

3. Don’t forget the graphics

As a Corporate Video Production Company, you may also seek to include some animation, graphic effects, and subtitles that correspond with the plot and the audience’s psyche.

4. Avoid crappy soundtrack

This can make or mar your efforts as a Corporate Video Production Company. Therefore, sample options before making a pick on what to use for the soundtrack. 

5. Avoid lengthy videos

As a Corporate Video Production Company, remember that the lifespan of your audience’s attention is barely 3 minutes, you may need a miracle to keep them glued to the screen after this, so make your corporate videos concise.

6. Give energy to marketing

You have come a long way with this production as a Corporate Video Production Company, but it doesn’t end here. Let it be seen and heard. Give much energy to its marketing through channels intended for the client’s target audience.

 

Conclusion

Shooting a corporate video can be an interesting ride when you have the right Corporate Video Production Company, especially one that has identified and understood the rules that govern the service.

As a Corporate Video Production Company, the 3 major stages of video production are integral to the audience and client. While the audience needs conviction, the client needs to be heard. Anything away from these ruins the efforts of the Corporate Video Production Company.

With the above clearly laid dos and don’ts for any Corporate Video Production Company out there, one should have a smooth sail with the production of a corporate video henceforth.

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