Video Production Explained
This is not just a process but an art that requires some
certain skills, creativity, and technicality. The aim is to knowing how to
create a unique high quality video that can attract, engage an audience and
also meet with the competition out there. Over the coming years there has been
some challenges that has been faced with video production and in this article
we will be taking the challenges step by step to help you understand them in
order to be able to identify them anytime they surface during the process.
The Challenges Faced in Video Production
have been divided and sub-divided into 6 groups which are:
1. Budget Constraints: Under this we will be looking at the
things that make up this budget constraint like equipment Costs, talent Fees,
location expenses and post-production Costs.
2. Time Management: Under this we will be looking at the
things that can make time management a problem if not handled properly like
pre-production planning, shooting schedules and post-production editing.
3. Technical Issues: Under this we will be looking at the
things that can give audio problems if not managed properly like audio
problems, lighting issues and camera malfunctions.
4. Creative Blockages: Under this we will be discussing what
the different creative blockages are like lack of inspiration, writer's block
and director's block.
5. Human Factors: Under this we will be discussing the human
factors you will face as challenges during the process like coordination
challenges, communication issues and personal conflicts.
6. Marketing and Distribution: Under this we will be
discussing the challenges you will face after production like finding the right
channels, promoting and Measuring Success.
1. Budget Constraints
This is mostly the first challenge faced by most video
producers. In order for the whole process to be successful it requires lots of
talents, equipment and location expenses. It has been seen that the cost of
post-production can be very high for small production houses to handle. To that
extent producers are advised to work within a tight budget that the can easily
afford to be able to deliver a high-quality video at their level.
i. Equipment Costs
There are a lot of expenses to cover to be able to get the
perfect camera equipment needed, it is not advisable to cut this expenses short
because there is a minimum requirement when it comes to cameras in movie making
and some cameras can cost over $10,000 depending on how high if a quality you
want. There are also some equipment costs that need to be covered before the
project can commence like microphones, tripods and lighting kits. All these
equipment costs are important and can add up and consume a concrete part of the
ii. Talent Fees
The talent required to handle from the equipment to the
acting to the editing to the actors, directors, scriptwriters, production
assistants, lighting technicians, sound engineers and all the things needed to
get a perfect piece is an expense that must be taken into serious consideration
because the main reason behind people working for your project is the
remuneration which they will get in return. The cost of talent will surely
cover a significant part of the budget.
For the project to commence, there must have been a secured
location that fits all the script's requirements. The distance from the
production house to the location must not be much to cut down additional
expenses of transportation costs. There are also some location expenses which
cannot be avoided like rental fees, permits, and insurance which will need to
also be taken into consideration because of their importance in the success of
These are the costs that will be faced after production
making it an important part because it requires special software like final cut
pro, adobe premiere pro and davinci resolve. For this stage of expenses there
are also things like sound design, color grading and visual effects which
covers an important part of the budget. All the things needed in this stage
need specialists to handle them a crucial part of the budget.
2. Time Management
Time management is a very important challenge to tackle to
be able to match your fellow competitors and meet your consumer’s needs. This
aspect is very important because there are some parts of production that cannot
be rushed to get a high-quality video. Every part of the process must be
scheduled before the project starts to ensure smooth and steady execution.
This is the first step in movie making it the most important
part because a mistake in the foundation stage can lead to the collapse of the
entire project at the ending stage. This requires a lot of time and effort to
get the perfect casting, scriptwriting, location scouting, storyboarding and
equipment preparation to be able to get the best during the pre-production
Adequately planned shooting schedules determines the general
time that will be spent on the project, it must be planned properly to ensure
that everything is done effectively and efficiently. It is important to know
that in creating your shooting schedules you must consider the availability of
talent, equipment and location.
This is the stages of where the
concluded project is being edited finally. In this stage you put the footage gotten
together adjust the color grading, sound production, and visual effects where
needed. It is important to get everything right at this stage because it
determines the quality the consumer is going to get.
3. Technical Problems
In video production, technical
difficulties are a prevalent problem that can degrade the final product's quality.
i. Audio Problem
Poor microphone positioning,
background noise, or technical faults with the recording equipment can all
result in audio problems. The finished overall quality can be impacted by poor
ii. Lighting Issues
Lighting is an essential
component. Bad lighting can reduce the quality of the final result. Wrong
camera settings, poor lighting tools, or inadequate lighting placement are some
of the causes of lighting issues.
During creation, camera issues
might happen and degrade the final product's quality. Poor battery life, memory
card performance, or technical difficulties with the camera can all lead to
4. Creative Roadblocks
In video creation, creative
blockages are a typical problem that can impact the final quality and
i. Lack of
Not being inspired might result
from a dearth of original ideas, a weak script, or inadequate teamwork among
the creatives. A lack of creativity may compromise the final overall quality.
ii. Writer's Block
This is majorly caused by a lack
of ineffective time management, original ideas or strained relationships within
the team can contribute to writer's block. The process can be delayed and the
scriptwriting process can be affected by writer's block.
iii. Director’s Block
This is caused by inadequate time
management, a lack of original ideas or inadequate teamwork. The final video's
quality may suffer if the director experiences writer's block.
5. Human Factor
The effectiveness and promptness
of the final project delivery might be impacted by human variables like
coordination difficulties, communication problems, and interpersonal disputes.
Poor communication within the
creative team, incompatible schedules, or incompatible priorities can all lead
to coordination problems.
Language obstacles, poor
communication skills, and incompatible communication styles can all contribute
to communication problems. Communication breakdowns can interfere with the
creative team's ability to work together and the total quality of the finished
Personal differences, clashing
personalities, or competing priorities can all lead to interpersonal disputes.
Personal disputes can slow down the process and lower the overall quality of
the finished product.
6. Distribution and marketing
The success of the finished film
can be impacted by the marketing and distribution of the project, which are
essential components of creation.
i. Finding the Right
It can be difficult to find the
appropriate channels for distributing. Target audiences and criteria vary
between networks. Additionally, certain networks demand a particular format or
aspect ratio, which might have an impact on the final quality.
ii. Promoting the
It takes a lot of work and money
to promote. Different channels call for various promotional approaches, and the
latter must be customized for the intended audience.
It can be difficult to assess the
effectiveness of the finished project. The number of views, interactions, or
conversion rates can be used to gauge success. Success can also be impacted by
outside variables like rivalries or market trends.
These challenges discussed in
this article are there to be faced and taken care of not run away from. It is
important to know what might hinder or delay you from success and tackle them
immediately, remember to always take the challenges one at a time.