Video engagement content can be used to show customers how to use apps, programs, and interfaces on their mobile phones and can also be used to create smaller relatable commercial-style content that is easily shareable on social media. In order to reach a large audience, it is important to put smartphone video production at the forefront of your marketing strategy.
Smartphones with a great camera and the ability to record high-definition video are no longer difficult to find they’re everywhere. Professional video content creators are finding that using their mobile phones to shoot video has several significant advantages:
Mobile phones are ubiquitous, and we almost always have our phones with us. Quickly and spontaneously capturing video content doesn’t require lugging around large video cameras when an unexpected opportunity presents itself.
Many apps are available for both iOS (Apple) and Android (Google) mobile devices that extend the functionality of the video camera, provide sophisticated editing and digital effects capabilities, as well as provide a way to upload finished videos for distribution and viewing immediately.
Perhaps most importantly, as the phones have become more capable, video entrepreneurs are finding that getting into entrepreneurial filmmaking is much more affordable, too.
However, while it is good to have a smartphone with an awesome camera, using poor video-making techniques will probably result in a poor video product. Unless you study video production or have many years of experience in video production, the likelihood is that you will not produce a perfect video. Nevertheless, while you may not be able to produce a perfect video, you can at least make a great video with fantastic footage quality by following these tips.
1. Ensure That You Have Good Lighting
Proper lighting has a huge impact on smartphone cameras because they have smaller image sensors and lenses. It is critical to good video quality to shoot your video in brightly lit areas. This will help avoid unnecessary shadows and grainy areas in your video. Conversely, you also must be careful not to point the camera directly at bright light sources, which will cause unusable overexposed footage and lens flaring.
Lighting should be stable and steady; the image sensors in most smartphones do not react to dramatic changes in lighting very quickly. If the light is still making it tough to shoot your video try working with back-lighting and white balance settings if your phone or app provides them. Most phones also offer “touch focusing” in the event your camera is focusing on the wrong area of your composition. After setting the focus on the most important aspect of the video, the automatic exposure control will have an easier time making small adjustments if the lighting condition begins to change.
2. You Need to Have Steady Hands.
If you don’t want your video footage to come out distorted, blurred, or affected by “rolling shutter” the best thing to do is to keep your phone steady while recording. Use both hands to hold your smartphone as close as possible to your body, as you record the video. This can be a bit fatiguing in long takes or sequences, and there are other ways to support the phone:
Stabilizers, tripods, and camera cages allow you to keep your smartphone or mobile device still when taking a video with it; they have perfect handles to accomplish this.
If a smartphone tripod or stabilizer is a little too costly or not practical for you in your circumstances, you can rest your phone on other physical supports like tables, chairs, desks, shelves, etc.
3. It Is Critical to Have Good Audio Quality.
A good video with poor audio quality is junk unless you plan to add a completely new audio track “in post-production” (while editing your video). While you want your video to look good, the quality of your audio is more important than the video – so it should matter as much, if not more.