The expansion of the film and video production industries is faster than that of the entire economy. And it implies that companies, like Film District Dubai - who produce videos have excellent opportunities to earn a lot of money.
However, the issue is that the industry's rivalry is still quite fierce. Also, finding new clients continues to be a challenge for small businesses.
Video creation as a career is both a dream and a challenge for many individuals and even established organizations like Video Production Company in Dubai. While the ultimate objective for filmmakers is to succeed at the production of films and videos; finding enough customers to provide a steady stream of cash can often prove to be a herculean challenge.
True, you've acquired the necessary knowledge, looked into the top cameras, and purchased some top-notch equipment and may have even been hired for more jobs lately, whether it's for videotaping weddings or doing client interviews.
Yet, such early accomplishments are insufficient. You must start thinking of video creation as a business if you want to actually transform it from a weekend hobby into a reliable player in the industry as is Film District Dubai, as well as a reliable source of income.
So, you would be doing yourself a lot of good if you read this post if you find it difficult to attract new clients. Here are five suggestions for promoting your Corporate Video Production Company successfully using social media and other technology.
What is the most crucial issue to resolve as a video production company in Dubai? It is primarily how to find clients for your video production company.
There are several approaches to that. So rather than providing you one-sentence explanations for ten unrelated topics, let's go into further detail about five important strategies you can implement immediately to assist you bring in more clients than you've ever had.
1. Establish a Personal Brand
Have you already commenced the development of your own brand? If not, get it fixed immediately!
You are a gifted individual. You are a person of brilliant character. So why don't you employ it to expand your video production company?
In the era of social media, you can establish yourself as an influencer in video and filmmaking and leverage your impact for your benefit. Have a strong personal brand, and clients will want to work with your company if only to interact with you personally.
To create a strong personal brand, follow these five steps:
i. Know what you are worth. Consider what you can specifically offer your followers in the way of advice, knowledge, and resources.
ii. Be truthful and kind. Don't be afraid to share your opinions and offer helpful information for free.
iii. Interact with your followers. Please pay attention to the comments and direct messages.
iv. Deliver on your value continuously. Daily publication of new content is a must if you want to see results.
v. Obtain Customer endorsements. At Film District Dubai, we understand the value of customer endorsements or testimonials. Allow those who know you well and your customers to describe your value.
2. Add Variety to Your Reel
Although you get the idea, treating video production like a business does not need you to start utilizing these cliched expressions.
If you want to attract new clients, you might have to take on projects that you don't particularly enjoy. A diversified demo reel is useful in this situation. Many production businesses, Film District Dubai inclusive, devote a significant amount of their time to tasks that are outside of their area of expertise or favored style.
The good news is that you can begin working on this project right away, no matter where you are. Consider your skills and any "blind spots" you haven't addressed yet. then search for opportunities to take on that kind of project, or try your hand at taking a fun self-portrait.
The more different the types of videos on your demo reel, the greaer the range of clients eager to hire you for a project.
3. Exhibit Your Creations on Social Networking Sites
You can still use social media to find new clients if you don't work on building your personal brand. To get your videos and films seen, you can register for an account for your video production and filmmaking company.
Like everyone else, Video Production Company in Dubai is leveraging Social media today to get the attention and patronage of more and more clients. You can reach them on Facebook, Instagram, and LinkedIn whether your audience consists of small company owners, CEOs of large businesses, or representatives of startups.
Follow these steps if you want your potential buyers to find your works:
i. Create a company account on the selected social networking platform. You'll have access to data and be able to keep tabs on your progress.
ii. Change your account's private setting to public.
iii. Every day, post new stuff. You'll get more exposure and engagement as a result.
iv. Be mindful of the timing. Publish your articles in the early hours of the day, preferably before 7 a.m. and after 5 p.m.
v. Look into hashtags. Add from three to ten relevant hashtags to every post.
vi. Engage with the audience. Create surveys, use tests, respond to comments, etc.
The publication of the following kinds of content is highly advised:
- original video clips
- behind the scene videos
- posts about yourself and your business
3. Utilize Freelance Websites
Have you recently launched a video production company in Dubai and are struggling to get your first customers? Join freelance marketplaces like Upwork and Fiverr to market your Video Production Company and get more customers for your business. It's a fantastic location to show off your talent and find employment.
4. Create a Network
The obvious way to begin is by diversifying your portfolio. Yet if you're wondering how to find clients for video production job, networking is the simplest method.
Social media posting about oneself and one's work is a nice idea, but there are apparent restrictions. You won't have much luck attracting new customers until you get direct recommendations.
The fantastic news is that many sectors that require video work also depend on specialized freelancers, therefore they frequently host events or expos where people can network professionally.
To locate groups of filmmakers, you may also use social media or other social tools. Although there will be competition for jobs in certain locations, it's a good place to start to learn about local activities. It's also a method to get a sense of what sort of labor is in high demand nearby.
You might start filming music videos if you reside close to a major city. Perhaps you bring business cards to a wedding expo where you can network with others in the sector.
Or perhaps you desire a job with a steady wage. You might even accept a conventional 9–5 video job with an advertising agency in that situation. Although it takes longer, taking that way will provide you more possibilities and teach you how to manage a production crew.
5. Use SEO techniques
Certainly, this is a marketing word. But the reality is that advertising is as crucial to content creators as it is to global businesses like Film District Dubai. The likelihood that more individuals will become paying customers increases as more people become aware of your work.
The drawback is the high cost of advertising space.
Search engine optimization (SEO) is fortunately cost-free for you.
For instance, if you search for "video production company in Dubai," all of the companies in that industry that their names achieved first-page rankings do so because they invested in SEO, something you're presumably already aware of. They made certain that any potential clients would come to them first.
So yes, you can use SEO whether you want to dominate YouTube views for a topic or rank on Google's first page. Also, since making movies is both a business and a creative effort, you can employ both SEO strategies.
Simply put, SEO efforts of any kind will raise your visibility. And because more potential customers will learn about your work as a result, you won't need to pay for conventional ad space anyplace.
Lastly, some advice on finding customers for video creation
Fortunately, you can combine any of these five suggestions. You might also spend more time learning about SEO and how to get your material in front of potential customers instead of making an attempt to network, which is something that most people detest anyhow. Or perhaps you have a completely other interest.
The good news is that control is yours. You are in the best position to understand your local market and how your job fits into it because you are aware of your skill set.
It is true that depending on the sector or business they work in, clients' expectations change when it comes to how to get clients for video production. At Film District Dubai, we anticipate such changes and the necessity of possessing the tools to communicate with customers, especially on the big day, goes a long way if you want to shoot more weddings and other events you are interested in working on.
The same is true for business clients that ask you to assist them in transforming their dull projects into captivating video interviews. For any project like this, your capacity to draw in new customers is only constrained by the amount of work you're prepared to put in.
Yet if your objective is to Start a Video Production Company and make it a consistent source of income, you'll undoubtedly want to take every opportunity to differentiate yourself from the competition and expand your clientele.