Once you've decided on a video production company to work with,
it's critical to understand how you can work with them throughout the video
production process to ensure that you get the video you want. After all, the
quality and effectiveness of your marketing, training, and web videos are all
dependent on your ability to ensure that all members are on the same page. You
can ensure the success of your video production project by visualizing the end
product and knowing how to communicate effectively.
While the video production company will walk you through the
entire process, there are many proactive steps you can take to ensure the
success of your video production marketing campaign. If you've decided to hire
a video production company, here are a few things to keep in mind as you work
on your next great video production project.
1. Determine the Goal of Your Video Production
Let's start with the fundamentals: What is the purpose of
this video? This is the most crucial information to convey to a video
What is your intended audience? Are they people who are
already familiar with your brand, or is this an introduction?
What is your rallying cry? The intent of the video
production, whether to drive sign-ups or generate brand awareness, can
influence its creative direction.
Where will this video be shown? A landing page video may be
very different from one for social media.
2. Understand Your Tone
Strong feelings elicit strong responses. Having said that,
no one knows your audience better than you, so choosing the right way to convey
that emotion is critical.
Assume you want viewers to feel confident after watching
your promotional video. If your target audience is the startup community,
consider a friendly and personal tone in which viewers hear from real
employees. If your audience is more corporate, you should use a more formal
tone and rely on facts and the video production company’s history.
It can also be beneficial to provide examples of videos that
you like to the video production company. A good video production company will
walk you through the process of determining the appropriate tone, but being
explicit eliminates any possibility of misunderstanding.
3. Locate the Right Video Production Partner
Now that you've decided what kind of video you want to
create, it's time to find a video production company to match. Do some research
and look over their portfolios and demo reels. Gather recommendations from
trusted peers and schedule some meetings.
Video production professionals advise evaluating each
agency's skill set to find one that complements your own.
Ideally, the video production agency you hire will have
strong skills where you lack them and vice versa. Hiring a video production
agency with similar skill sets to your in-house team increases the risk of
overlap and gaps.
For example, if your video production team has an amazing
animator on staff, choose a video production agency with great writers who can
collaborate with you to create something awesome.
Share your own creative vision, as defined by tips one and
two. This could be in the form of a creative brief, in which you spell
everything out in writing. You could take pitches based on your initial concept
to see if your instincts are correct.
4. Communicate Your Vision Early on in the Procedure
Now that you've assembled your video production team, it's
time to start acting like one. Sit down (or use video chat) for an exploratory
meeting to go over the details of your awesome project.
This is when your video production company will provide you
with a more detailed creative vision and you will have the opportunity to
course-correct and provide your own brand standards, including design elements
such as font and colors.
Aside from the creative, you'll also share key performance
indicators so that everyone is on the same page early on about the project's
The most important thing at this point is to be open to new
ideas while also being honest about your expectations and whom you want to work
with as a brand.
5. Establish the video production Project's Scope
Let's be clear about one thing: what do you expect from your
video production company? Different video production companies provide various
services ranging from concept and scripting to post-production. Will you need
additional assets, such as a shortened version of the video to use on social
media? Many video production agencies will provide all of the above, whereas
others will provide services a la carte.
Advances in tech have made video production more affordable
to produce and the results of that video's performance are now easier to track.
Take advantage of the situation.
6. Be Conscious of your Video Production Budget's limitations
"What's the budget?" is probably the first
question a video production company will ask. They need to understand what
they're up against in order to give you an accurate picture of what they're
When creating a video production budget, keep the triple
constraint theory in mind. This is a project management theory that states that
while it's ideal to balance quality, speed, and cost, any change to one of
these elements will affect the other two. For example, if the deadline is
approaching quickly, you will be unable to maintain high quality without
spending additional money.
On the other hand, producing something of high quality on a shoestring
budget is more difficult, especially under time constraints. Choose any two of
these options: fast, cheap, and good. Priorities should be established before
finalizing your video production budget.
7. Create a Video Production Timeline
The producer will plan the video production schedule by
working backward from the date you need the video delivered. Video production
companies can have a lot of projects on the go, and your team most likely does
as well, so securing shoot dates and delivery timelines in writing ahead of
time is critical. Include dates for your team to respond to feedback.
This establishes clear expectations for everyone from the
start. The schedule may change along the way, but at least you'll have
something to aim for.
8. Be Receptive to New Concepts
You have a reason for working with a video production
company. Although fresh eyes may necessitate some preliminary work in
translating details about your product or brand, an outsider's perspective can
greatly benefit your brand. This could be the ideal time to shake things up,
rethink your strategy, or fill knowledge gaps.
9. Communication is Essential
Throughout pre-production, production, and post-production,
you will be asked for feedback at various stages. The best thing you can do as
a client is to be responsive. A lack of response can cause your video
production to be delayed.
So, even if you need time to gather approvals from the right
people, keep the lines of communication open and try to give your own video
production team hard deadlines for feedback whenever possible.
Working with a video production company is a game of
relationships. You can assemble the most talented video production team in the
industry, but if you don't maintain open lines of communication, you may be disappointed
with the results.
The best videos are created by strong relationships.
This relationship, like all good ones, will necessitate
communication, trust, and mutual respect.
Believe in each other's ability to bring something unique to
the table. The video production company will bring expertise as well as a fresh
perspective. Your organization will contribute brand knowledge and vision.
Every Video Production Company is different. But at Film District Dubai, we believe in collaboration. You will become more
aligned with your video production company as you communicate openly, and your
relationship will strengthen over time. Ideally, you'll find a video production
company with whom you can collaborate on multiple projects, and as you get to know
one another, each project will be easier than the last.