In the space of work and results, there is a need to
carefully understand and identify the difference between activity and
effectiveness. As common as this may appear to your line of thought, pointing
out these differences would help anyone, even a corporate video production
company, channel resources to productive use.
How then can one who seeks to channel resources to
productive use thrive as an organization? The answer remains in the creation of
a scope of work for the business, and in this context, for the corporate video
Today, I will be sharing with you a checklist that has been
best considered by many and has proven resourceful to organizations. At the end
of this read you will have an insightful view of the need to have a scope of
work as a Corporate Video Production Company or as a client seeking a Corporate
Video Production Company.
Before we get into the big squeeze, it is best to note that
the simplest method to produce a video on time, on budget, and in support of
corporate objectives is to ensure that one and its production firm have a
clearly stated agreement in writing. To clarify what aspects of video creation
should be covered by this agreement as a corporate video production company,
you will have a better understanding and clarity on this subject.
What is a video production scope of work?
For a Corporate video production company, a video production
scope of work is a document that details the duties and obligations of a
Corporate Video Production Company project for video production. It acts as a
thorough roadmap for the video production team and makes sure that everyone is
on the same page about the project's objectives, schedule, and more importantly
the spending limit.
While the choice of video production scope of work could
differ, depending on the corporate video production company based on creativity
and ethics, the client is also a great determinant, likewise the budget,
audience, result intended, and tenure.
With many years of service in this space, and credible
referrals as a Corporate Video Production Company below are some vital
checklists that are essential to engage your video production company to help
coin the scope of work and more importantly achieve desired results.
Things to determine a Corporate Video Production Company's scope of work?
1. Planning and pre-planning
This is an integral part of the scope of work for both the
Corporate Video Production Company and the client. The client must have shared
his/her views in detail to ensure that the Corporate Video Production Company
helps draw up a plan.
This phase usually entails but is not limited to drawing out
a budget and having a summary of the video production project, including the
project's purpose, target audience, and desired outcomes. A Corporate Video
Production Company must ensure a budget breakdown of the project, including
estimated costs for pre-production, production, and post-production phases, as
well as any additional expenses such as location fees or equipment
2. Scripting process
One must know if the corporate video production company or
client or vendor will oversee the scripting. One must also note if the filming
is a documentary with real-time interviews or scripted. Each type of production
has its own time and place, and both require writing. In a Corporate video
production company, one must know who will be reading this script.
3. Shooting Schedules
A Corporate Video Production Company will be specific while
putting together the shooting schedule. It must be decided if there will be a
large cast and more than one shooting location. How many cameras would be
required and how many shooting days?
It is best to have a specific contract with the Corporate
Video Production Company and the clients on the shooting schedules to help plan
better and ensure smooth corporate video production.
4. The video editing process
In a Corporate video production company one can tell that
what distinguishes one Corporate Video Company from another is how creative the
Corporate Video Production Company can edit the job.
This is seen when a Corporate Video Production Company can
take hours of footage, and interviews and coin it into a compelling story that
communicates the essential purpose of the videos. Instances like an emotional
story will require a comprehensive development time for a Corporate Video
Production Company, time to watch and re-watch interviews, and then carefully
open a compelling video for the viewers' pleasure.
5. Soundtrack and graphics
The Soundtrack and graphics for any corporate video
production remain a highly sensitive task for a Corporate Video Production
Company. It is what gives meaning to a finished work of production. It is worth
the reason a video gets credits or disdain. In Corporate Video Production
Company routines, the soundtrack and graphics form critical aspects that can
establish or break a connection with the audience if the music and visual
components are one a certain way.
In retrospect, you may consider seeing some movies that have
spelled you, just because of a particular scene with its mesmerizing
soundtracks that got pinned to your heart. Likewise, graphics and animation
make Corporate Video Production Companies celebrated.
Every Corporate Video Production Company would want to earn
the trust of its clients also referrals, therefore, the Corporate Video
Production Company would be open for reviews at a phase. The Corporate Video
Production Company must seek feedback from the client to understand if delivery
addresses the core purpose and is in line with the scope of the work.
7. Ownership and rights
Gone were the times when businesses went into servicing
clients and earning just a one-time payment. In modern times Corporate Video
Production Company’s are usually open to reviewing rights and ownership of the
corporate vie production. This helps in shaping the scope of work for video
production between the Corporate Video Production Company and the client.
The sole of every business just like a Corporate Video
Production Company is to earn profits as rewards for good services.
While a Corporate Video Production Company may have slightly
different payment terms from others, it is essential to understand how they
work. Will the funds come in before the project or upfront, upon receipt, part
payment, advance, or somewhere in between? As a client, or a corporate video
production company, ensure you have all these addressed in writing.
Clearly to whom much is given, much is expected. The task
laden on a Corporate Video Production Company, and a client that has a good
grasp on what they want is a huge process. The scope of work for video
production requires carefully broken-down pointers that bind the Corporate Video
Production Company and the client.
This checklist eases the process of work and execution of
tasks as expected of a Corporate Video Production Company. It also helps with
referencing as a contract binding both the Corporate Video Production Company
and the Client.