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15 Types of Corporate Videos to Help Grow Your Business
by oluwafemi-smith Mar 29, 2023 Views (255)

Corporate videos have found use in different strata of industry and relevance. A Corporate Video Production Company has made it a habit to help industry frontiers tell whichever story they chose to share with their audience in the most creative ways using corporate videos.

As the reality of the digital age slowly creeps on us, more and more people have considered the help of a Corporate Video Production Company to create a channel through which they can relate with their customers and at the end grow their business.

In this post, I will be sharing with you how corporate videos can be used by a Corporate Video Production Company to help businesses enjoy visibility, traction, and possible conversion.

 

Introduction

After the wake of COVID-19 in 2020, businesses suffered a great relapse such that revenue was low, as staff strength was forced to a few. 

Organizations had a sudden need to review processes to stay alive, and their only anchor was to leverage digitalization. Although some businesses have been acquainted with some use of services from a Corporate Video Production Company while others had their in-house videographers to reach their audience, it is now of essence that every business seeks modern ways to grow their businesses to survive the never-ending competitive market of modern day.

Businesses that have considered this new wave must review their strategies by creating appealing ways of using the Corporate Video Production Company to create corporate videos of varying types to grow their businesses.

Below are types of ways businesses have considered the use of corporate videos to grow their businesses with the help of a Corporate Video Production Company.

 

1. Product Demo

For items that are more difficult to describe, a Corporate Video Production Company uses a product demo video to walk viewers through the process of the brand’s product or service step by step. A Corporate Video Production Company considers Product Demos as far superior to writing long paragraphs, and it's also the most effective at generating leads.

 

2. Expert talk videos

For a Corporate Video Production Company, an Expert Talk video is a unique way to educate the audience while also establishing the brand’s authority in the subject of discussion.

The Corporate Video Production Company helps create a corporate video that showcases specialists and thought leaders from the organization, as well as other industry influencers and technocrats, engaging in a conversational approach.

The Corporate Video Production Company believes that the more perspectives aired in the video, the more engaging it is for the audience.

 

3. FAQ videos

For corporate videos done by a Corporate Video Production Company, FAQ videos are better advised when it involves more than simple information to be provided. An FAQ video is a far more appealing option for such questions. The Corporate Video Production Company might show an employee addressing questions to the camera or simply use animation. 

 

4. Training videos

A Corporate Video Production Company understands how establishments use human capital and empowerment periodically to provide training for their staff. While larger organizations create a retreat or Bootcamp with facilitators for their staff, smaller firms could save cost, time, and resources, by using the services of a Corporate Video Production Company whereby training videos are created and made available on the company’s intranet for their use.

 

5. Promo videos

Just as the name implies, a Corporate Video Production company would consider the use of promo/promotional videos for organizations who seek to create awareness for a brand, product, or service. Unlike other corporate videos, the Corporate Video Production company creates promotional videos to take longer than 3 minutes, as they are released for press and broadcasting standards review.

 

6. Company profile

Most people must have encountered these videos from a Corporate Video Production company. They help brands create a meaningful connection with customers. Company profile videos are one of the most effective ways to establish a bond with the audience. 

This video was created by the Corporate Video Production company as a sales brochure for the business showcasing to the audience all that the company entails. It includes the staff, the product and services, and the company vision and goals.

 

7. Corporate event

The Corporate Video Production Company is usually sorted out to help cover corporate events that are monumental to the growth of the organizations. A Corporate Video Production Company captures the moments and highlights of the event. This usually helps the organization enjoy digital traction, a face of credibility and integrity to its customers and general audience.

 

8. Testimonial videos

Moments of doubt are cleared more easily by watching testimonial videos. Prospective clients who have a wavering mind on the product/services of an organization have faith in the establishment through the marvelous work from the Corporate Video Production company through Testimonial videos.

These videos are usually done by satisfied clients who have used the services of the organization at some point.

 

9. CSR Videos

Corporate Social Responsibility [CSR] is a requirement for most organizations if not all. For those who engage in it, it helps give a sense of togetherness and empathy to the audience. The audience feels a warmth of aid as a human to the geography. A Corporate Video Production Company recommends a CSR video, as it makes the audience feel that one is part of society.

 

10. Recruitment video

The Corporate Video Production company has observed that 87% of millennials have considered remote work/hybrid than conventional work processes. Hiring millennials has become simpler with the use of videos, as they can conduct interviews, and are more easily recruited than the existing stereotypes of work procedures.

 

11. Live video

The Corporate Video Production company can attest that the use of live video has become a sensation and a useful one at that to help communicate more interactively and engagingly. With the help of a Corporate Video Production Company, Live videos can be used to address Q&A and other engagements.

 

12. Social Media Stories

Social media stories are suggested by the Corporate Video Production company as a useful tool to help the brand enjoy visibility. The content may not be related to the services of the organization but must be resourceful considering your brand at stake.

 

13. Industrial Videos

With the help of a Corporate Video Production company, these videos are created for key players in the industry rather than customers. As a result, the Corporate Video Production company created a more professional perspective on your firm's skills and talents. Using the experienced services of a Corporate Video Production Company to film such videos will enhance the magnificence of such a corporation.

 

14. Explainer videos

The Corporate Video Production company identifies this as an educational video that highlights a company's product or service engagingly. The Corporate Video Production company terms it as an effective technique to enlighten an audience. 

 

15. Internal correspondence

Internal communications to the team help employees have more purpose in their positions. With a Corporate Video Production Company, organizations can offer the team a sense of ownership in the company's story. Corporate Video Production Company knows that internal communications are more useful than texts.

 

Conclusion

The digital age has opened the eyes of organizations to seek new ways to grow their businesses and remain competitive. With the help of a Corporate Video Production Company, organizations can thrive by using tactful corporate videos to tell and share any story they desire with their audience. 

It is safe to get into the action with a Corporate Video Production Company or risk the chance of losing out as a successful 21st-century enterprise after the COVID-19 pandemic.

You can grow your business with the listed corporate videos with the help of either your videographer or the expert services of a Corporate Video Production Company.

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