Over the years, several changes have been made to the video production process. Each year, technological advancements in video production are accomplished quickly thanks to ongoing research and development. Technology for video production has advanced significantly, with advancements in virtual reality, 4K video production, aerial videography, and drone videography.
From VCDs and DVDs to Blu-rays and digital video streaming, we've come a long way (such as with Netflix). Technology advancements in video creation and ingestion have led to this advancement in digital streaming.
For a stronger online presence, businesses are now adopting video marketing strategies. According to a recent study, putting a video on a landing page may boost conversion by 80%, and including one in an email can increase click-through rates by 200–300%. When people see a movie online, 64% of them make a purchase. YouTube says that mobile video consumption is increasing by 100% yearly, so it's critical for video producers to stay up to date on the most recent developments in the industry.
To find out more about the most recent developments in video production technology, keep reading.
2018 and Beyond's Top 5 Video Production Trends
The most avant-garde trends in video creation have been seen this year. The top five advancements in video technology will now be discussed.
1. Virtual Reality
Virtual reality technology has advanced significantly over the past few years, thanks to major players like Samsung and Google creating the technology and new hardware manufacturers aiming to implement dramatic VR modifications for mainstream consumption. A unique and inventive way for organizations to reach out to their customers is by utilizing virtual reality. This technology has already been utilised by large corporations like Volvo for the #VolvoReality promotion to test-drive their "2015 XC 90."
This year, virtual reality has seen some significant advancements, such as -
- powerful headgear from Sony PlayStation VR, HTC Vive, and Oculus Rift
- Games of a new genre, such Eagle Flight and Job Simulator
Better camera options include Lytro, Immerge, and many others, including Ozo by Nokia.
Another trend in video production that requires a high degree of inventiveness is the development of cinemagraphs. A cinemagraph is a combination of photography and film that gives you a brand-new approach to conveying a visual tale. They are made from a collection of pictures or a movie that has been modified to loop continuously. For businesses wishing to market and engage with consumers in new ways, this popular video creation technique is fantastic. Making a cinemagraph is as simple as snapping a picture with the use of software like Cinemagraph Pro. The use of cinemagraphs in digital marketing initiatives is very common.
For instance, a recent cinemagraph for Mercedes Benz resulted in a 6 point increase in brand favorability and a 34% increase in ad recall across 3 ad campaigns. Recently, cinemagraphs have also been utilised on sites like -
- Social media
- Digital projections or displays
- Digital advertisements
3. Airborne video and drones
In the realm of video production, aerial videography and the use of drones are becoming more common. The majority of people are now using drones for all of their aerial photography needs because they are more affordable than renting a helicopter to take aerial footage. Another benefit of using drones is their steady cameras, which produce hours of watchable footage that may be put to a variety of uses. Aerial photography is a fantastic tool for companies to outperform their rivals. Drone-based video production is a cutting-edge trend that is now used for both professional and recreational purposes.
Over 700,000 drones were shipped in 2015, according to a recent poll, of which an estimated 400,000 were bought over the holiday shopping season. 2015 saw a 63% rise in drone sales over 2014, and the FAA has already received registrations for 300,000 drones. Currently valued at $3.3 billion, the drone market is predicted to grow to $90 billion by 2025. A lot of forthcoming trends in drone use and aerial video production can be predicted thanks to these numbers.
4. GoPro camera
The popularity of GoPros is skyrocketing right now. Today, practically everyone wants to acquire a GoPro, whether they are seasoned professionals or complete beginners. In addition to its professional uses as an action camera, even newcomers are increasingly utilizing GoPros to film their cross-country trips, excursions, and much more. Utilizing these cameras has the benefit of offering a wide range of resolution and frame rate options. Then what? They are both transportable and, most importantly, inexpensive!
According to a recent analysis, the worldwide action camera market is expected to expand at a CAGR of 22.2% from 2014 to 2019. The industry is bringing in a lot of fresh vendors and players, which is helping the action camera market grow internationally. The GoPro and action camera markets are driven, according to the report, by the rising popularity of social networking sites like Facebook and Instagram. The majority of users post pictures and videos of their sporting events and other outdoor activities on these platforms, which raises both the demand for and supply of this technology.
5. 4K Videos
The finest visual quality for video is delivered by 4K or UHD (ultra high definition), a significant innovation in video production. HD has a resolution of 1920 x 1080 pixels, while 4K has a typical resolution of 4000 pixels. In addition to televisions and movie theaters, 4K technology is now readily available on smartphones. When compared to ordinary HD technology, 4K technology's higher pixel density pushes you to film and capture the finest details while giving superior color depth. The benefits of producing 4K video include:
- More effective picture processing
- Additional picture frame manipulation possibilities
- improved outcomes, particularly in motion tracking, green screen matting, and decreased grain and rotoscoping.
Additional Emerging Trends in Video Production
The majority of video creators are constantly looking for new technological advancements and inspiration from many sources. They must keep up with the most recent developments in video production technology. Along with the tendencies listed above, there are other approaches that video producers frequently use, such as -
1. Multi-media campaigns
2. Chaptering videos
3. Videos in slow motion
4. Videos in 360 degrees
5. Videos with Hyperlapse
6. Vertical videos, among other things
Today's leading media channel is video, which has solidified its hegemony.
Our content habits are dominated by video across all platforms, including websites, blogs, email, mobile apps, social networks, and even virtual reality. It serves as a platform for communication in general, as well as for marketing, commerce, and entertainment.
The production, distribution, and consumption of videos are changing as a result of movements within the video business. Understanding these trends is essential if you want to use video in a professional context.
Video technology is developing at a record rate, driving current trends and fostering the emergence of new ones every year. If these ten trends are any indication, video will overtake all other media formats as the dominant one in the twenty-first century, making it a must-have in content creation. Thus, those who are active in content creation should start preparing now.