A video production checklist is the most important way to thoroughly
plan your project before you begin.
It will assist you in covering all bases and leaving no
stone unturned. Too many video production projects begin halfway through, with
a "great idea" or with no idea at all.
A clear and concise video production brief will assist your
entire team in understanding the video's goals and the message you want to
convey. It will assist your video production team in coming up with creative
ideas while also ensuring that everyone is working toward a common goal. A good
video production brief will help to speed up the entire process.
If you haven't spent enough time to thoroughly plan out your
video production project, it will most properly fail. And by 'fail,' I mean
cost you unnecessary money and time while likely not achieving any measurable
business objectives. But we don't want this for any reason.
That's why we created this checklist to help you plan your
next Video Production. Everything from the numerous elements and tasks
associated with Video Production to the significance of pre-production and
planning. We've got your back!
In this video production brief checklist, we'll go over how
translating your company's needs through clear transparency will smooth out the
entire process, resulting in hassle-free logistics and a flawless end product.
We'll go over six simple checks you should make when writing
your video production brief. To assist you in preparing a brief to send to your
video production company.
Let's get started on making your fresh video content ideas a
reality.
1. The Company Behind the Brief
Begin at the beginning
Introduce your video production company and your product or
service. It sets the mood for the entire video production project. Begin the
ideation process with precise brand positioning for how you want your image to
be presented. This is a simple way to ensure that you and your video production
company are off to a good start.
You want them to understand not only your primary initiative
behind video production but also your video production company's overall
vision. Providing tremendous knowledge and understanding of how those processes
will eventually intertwine.
2. Creative Vision
What’s the outstanding Idea? Begin thinking about your
message. What is the one thing you want viewers to remember after watching your
video? Trying to cram too much into your video production will make it
confusing and overcrowded.
Once your video production company has a clear understanding
of what your key message is; it's time to consider tone.
Use emotional language when writing: Determine how you want
to deliver your message. Describe the emotions you want your audience to
experience. Storytelling is about taking the audience on a journey, not selling
an idea. Emotional language is an important tool for communicating your
creative plans. This allows your video production company to be more creative.
Take note of your tone: Next, decide what kind of experience
you want your video production content to provide.
A witty one that makes people laugh. A genuine one that
makes viewers ponder and question. Or a touching one that pulls at your heartstrings.
The possibilities are limitless!
Think about your personal style: What concepts do you have
for the video content's style? There are numerous options to choose from in
order to best convey your message. Your video production company can assist you
in making this decision. Some simple examples include video explainers, short
films, and even documentary-styled content or animations. It all depends on
what your brand requires. You can include some references in the brief to
provide additional context.
3. Who and where!
Describe your target audience.
Who is your intended audience, and where will they find your
content on social media? Many of the key creative decisions for video production
will revolve around this.
Determine your primary and secondary target audiences.
Determine the personality and characteristics of your potential customers.
Details such as who they are, their age, gender, income, and location.
This will be a constant in the minds of the video production
crew, making it critical to the brief and the video production process.
Optimizing for Social Media
Social media platforms will also play a significant role in
the development of content. The entire creative process will be determined by
where the videos will be viewed.
YouTube provides the most creative freedom for more
traditional video production content. However, each social media platform has
its own style and optimizations that must be considered.
4. Your Objectives
It's time to start considering your goals.
What is the video's purpose?
Is it to disseminate information about new products?
Increasing conversions or generating leads through engagement? It could be
something completely different. What is the measurable result you want to see?
Create a list of the most important messages you want to convey.
What does success entail for you?
If you want to achieve a practical result, this may be more
metric-based. Perhaps you want to increase traffic or views. Perhaps you'd like
to take advantage of a special offer and track success rates.
Or perhaps it's more about brand awareness, retention, and
positioning - whatever your objectives, consider how you'll measure campaign
success.
5. Budgets, timelines, and logistics
Time equals money.
The budget, deadline, and logistics are the next items on
your video production brief checklist. A brief is where you outline a timetable
or any deadlines you may have. The sooner you inform your video production
company of your time constraints, the better.
The budget must match the ambition. Short-form content for
social media campaigns is inexpensive. However, a large story-driven
live-action video production may end up being quite expensive. If you're not
sure what you can get for your money or just want some ballpark figures, talk
to your video production company; they'll be able to help.
As a result, it's a good idea to set a maximum budget while
keeping the brief in mind. Then, from there, negotiate the finer points with
your production company. Most video production companies will create a detailed
quote that details each line item and expense.
6. Stick to the essentials
Short, sweet, and straight to the point
It may seem counterintuitive, but don't write a lengthy
brief. Writing an essay about what you require may appear to be beneficial. The
brief, on the other hand, runs the risk of becoming ambiguous. You don't want
the script to get lost in translation while the film is being made.
Stick to the essentials. All of the initial key points you
want to convey. Give your Video Production Company as much context as possible
while remaining flexible. You run the risk of limiting their creative input if
you don't.
Put any video references for tone/style at the bottom - this
is a great way for your video production company to understand what you want
the video to accomplish.
That's all there is to it! Your video production brief
should be ready for optimal communication with your Video Production Company after using this quick video production brief checklist.
We hope you find exactly what you're looking for in the
content you've been hoping for!