A video production checklist is the most important way to thoroughly plan your project before you begin.
It will assist you in covering all bases and leaving no stone unturned. Too many video production projects begin halfway through, with a "great idea" or with no idea at all.
A clear and concise video production brief will assist your entire team in understanding the video's goals and the message you want to convey. It will assist your video production team in coming up with creative ideas while also ensuring that everyone is working toward a common goal. A good video production brief will help to speed up the entire process.
If you haven't spent enough time to thoroughly plan out your video production project, it will most properly fail. And by 'fail,' I mean cost you unnecessary money and time while likely not achieving any measurable business objectives. But we don't want this for any reason.
That's why we created this checklist to help you plan your next Video Production. Everything from the numerous elements and tasks associated with Video Production to the significance of pre-production and planning. We've got your back!
In this video production brief checklist, we'll go over how translating your company's needs through clear transparency will smooth out the entire process, resulting in hassle-free logistics and a flawless end product.
We'll go over six simple checks you should make when writing your video production brief. To assist you in preparing a brief to send to your video production company.
Let's get started on making your fresh video content ideas a reality.
1. The Company Behind the Brief
Begin at the beginning
Introduce your video production company and your product or service. It sets the mood for the entire video production project. Begin the ideation process with precise brand positioning for how you want your image to be presented. This is a simple way to ensure that you and your video production company are off to a good start.
You want them to understand not only your primary initiative behind video production but also your video production company's overall vision. Providing tremendous knowledge and understanding of how those processes will eventually intertwine.
2. Creative Vision
What’s the outstanding Idea? Begin thinking about your message. What is the one thing you want viewers to remember after watching your video? Trying to cram too much into your video production will make it confusing and overcrowded.
Once your video production company has a clear understanding of what your key message is; it's time to consider tone.
Use emotional language when writing: Determine how you want to deliver your message. Describe the emotions you want your audience to experience. Storytelling is about taking the audience on a journey, not selling an idea. Emotional language is an important tool for communicating your creative plans. This allows your video production company to be more creative.
Take note of your tone: Next, decide what kind of experience you want your video production content to provide.
A witty one that makes people laugh. A genuine one that makes viewers ponder and question. Or a touching one that pulls at your heartstrings. The possibilities are limitless!
Think about your personal style: What concepts do you have for the video content's style? There are numerous options to choose from in order to best convey your message. Your video production company can assist you in making this decision. Some simple examples include video explainers, short films, and even documentary-styled content or animations. It all depends on what your brand requires. You can include some references in the brief to provide additional context.
3. Who and where!
Describe your target audience.
Who is your intended audience, and where will they find your content on social media? Many of the key creative decisions for video production will revolve around this.
Determine your primary and secondary target audiences. Determine the personality and characteristics of your potential customers. Details such as who they are, their age, gender, income, and location.
This will be a constant in the minds of the video production crew, making it critical to the brief and the video production process.
Optimizing for Social Media
Social media platforms will also play a significant role in the development of content. The entire creative process will be determined by where the videos will be viewed.
YouTube provides the most creative freedom for more traditional video production content. However, each social media platform has its own style and optimizations that must be considered.
4. Your Objectives
It's time to start considering your goals.
What is the video's purpose?
Is it to disseminate information about new products? Increasing conversions or generating leads through engagement? It could be something completely different. What is the measurable result you want to see? Create a list of the most important messages you want to convey.
What does success entail for you?
If you want to achieve a practical result, this may be more metric-based. Perhaps you want to increase traffic or views. Perhaps you'd like to take advantage of a special offer and track success rates.
Or perhaps it's more about brand awareness, retention, and positioning - whatever your objectives, consider how you'll measure campaign success.
5. Budgets, timelines, and logistics
Time equals money.
The budget, deadline, and logistics are the next items on your video production brief checklist. A brief is where you outline a timetable or any deadlines you may have. The sooner you inform your video production company of your time constraints, the better.
The budget must match the ambition. Short-form content for social media campaigns is inexpensive. However, a large story-driven live-action video production may end up being quite expensive. If you're not sure what you can get for your money or just want some ballpark figures, talk to your video production company; they'll be able to help.
As a result, it's a good idea to set a maximum budget while keeping the brief in mind. Then, from there, negotiate the finer points with your production company. Most video production companies will create a detailed quote that details each line item and expense.
6. Stick to the essentials
Short, sweet, and straight to the point
It may seem counterintuitive, but don't write a lengthy brief. Writing an essay about what you require may appear to be beneficial. The brief, on the other hand, runs the risk of becoming ambiguous. You don't want the script to get lost in translation while the film is being made.
Stick to the essentials. All of the initial key points you want to convey. Give your Video Production Company as much context as possible while remaining flexible. You run the risk of limiting their creative input if you don't.
Put any video references for tone/style at the bottom - this is a great way for your video production company to understand what you want the video to accomplish.
That's all there is to it! Your video production brief should be ready for optimal communication with your Video Production Company after using this quick video production brief checklist.
We hope you find exactly what you're looking for in the content you've been hoping for!