Promotional calendars are valuable and useful advertising tools, with research indicating that 25% of American consumers own logoed calendars. Despite this digital arena, these powerful little marketing tools have proved effective, exposing brands several times every day of the year.
And with 82% of recipients enjoying getting calendars as complimentary gifts from companies, these promotional products are here to stay!
A promotional product like no other, calendars are the perfect year-ending gifts, appreciated and put to good use instantly at work or home. Versatile and fun, they are perfect for prospects interested in your products and services while also giving them the benefit of tracking all happenings and holidays.
If the figures above are sufficient to convince you, go through this guide on using promotional calendars in 2024:
1. Include Your Company Logo and Brand Name in the Calendar
Before choosing the right kind of calendar for business promotion, remember to include your company logo and brand name in it. People always respond favorably to 2024 calendars with logo and other company details, so you can expect one full year of promotional exposure.
As has already been said, 98% of people check calendars every day, and thus, there are higher chances of customer engagement when you have your brand details on the product. 77% of people remember the brand name, logo, and marketing message on promotional calendars.
Besides promoting your products and services, such calendars improve brand visibility. Also, include photos of your company or work in progress to increase authority. Studies show that people use them and, most importantly, purchase the products and services of the companies that gave them the calendars.
2. Choose the Right Kind of Calendar for Business Promotion
A PPAI Media survey shows that around 53.1% of consumers like picking up promotional products like wall calendars mainly because they are useful. So, the first step to get the most out of your calendar promotional campaign is selecting the right type of calendar to offer to your prospects and existing customers. Popular options are:
i. Pocket calendars
ii. Wall calendars
iii. Online calendars
iv. Greeting card calendars
v. Desk calendars
vi. Magnetic calendars
3. Make More Than One
Printed promotional calendars are the perfect giveaways to remind existing consumers about your business while introducing prospects to your brand. But the key here is making more than one, each targeting a specific market segment.
Ensure your promotional calendars stand out from the competition regardless of their type by incorporating exclusive photography, logos, text, cartoons, bindings, and formats.
Also, ensure proper distribution of your promotional material, as this will determine the results it produces. As for promotional calendars, there are endless distribution options, from offering them to loyal customers and business partners to new prospects.
Additionally, you can display them in places where they will be seen, like waiting rooms, coffee shops, schools, and hospitals. Also, make them an integral part of your conferences, trade fairs, open days, project presentations, and recruitment events.
4. Use Them for Sending Personalized Messages to the Customers
Use gift cards to send personalized messages to customers. Or, you can include coupons and discounts in QR code form in the promotional calendars to make people buy your products and services. Send these as custom inserts and calendars as part of your marketing plan to track conversions.
You can even choose to hand them out yourself. But ensure keeping them a surprise to create more impact.
5. Benefit from Exchange Offers
What about calendar exchange offers? Yes, you can devise a yearly calendar exchange system where your customers bring in last year's calendar only to receive a new one for the present year. This plan may further help with brand visibility and growth by offering additional incentives.
Besides this offer, you can even provide additional calendars to customers so they can share the same with their neighbors, friends, and family. This form of calendar distribution further adds to brand exposure without taking on extra work.
6. Add a Wow Factor
Distribute your promotional calendars and other gifts, like personalized pens, key cards, planners, clocks, gift baskets, and bottled water. This complete gift will generate more leads, especially at trade shows and open houses.
7. Prioritize the Use of Graphics in Your Promotional Calendars
Make your products and services pop by choosing graphics and images for your calendars. Work on a specific theme to ensure all the calendar pages have a cohesive look while ensuring that the borders, text sizes, and font styles are consistent.
Do include high-resolution pictures in your calendar, but avoid incorporating too many elements in a single page in an attempt to create more impact. Always remember, less is more when using calendars for business promotion.
8. The First Calendar Always Wins: Keep This in Mind!
It's evident that the first calendar a consumer receives will likely go on their walls. If you are all set to distribute your promotional calendar at the year's end, ensure it arrives before any other company's calendar. To achieve this, start with the calendar creation procedure as early as possible.
Have enough time in hand to make required corrections and other necessary decisions. Also, factor in the time you need to gather artwork and images for your calendar. Plan out everything in advance so the results are long-lasting and simply amazing.
With everything in place, your promotional calendars will work for you and produce year-round results in new traffic to your site, brand promotion to a broader audience, and repeat sales from existing customers. So, if you want to build a memorable and strong business association in the minds of your prospects and current consumers, take up a calendar promotional campaign now!