Innovative ways to repurpose content as video
by adekunle-oludele May 16, 2022 Views (260)

Consider content repurposing to be similar to reusing earlier efforts. Instead of developing new ideas, you're building on or modifying old ones to present them in new ways. You may also change your existing material to fit a different format. This allows you to experiment with different marketing methods and reach a new audience. You may, for example, adapt a blog post into a brief Video Production Dubai to make the material more suited for social media.

You may convert textual information to video or use footage from video content to create new video content. The only thing you want to avoid is repeating the information. Information keeps fresh by presenting it differently each time.

Advantages of reusing content

1.       When you begin to repurpose your material, you will discover that it saves you time. Instead of beginning from fresh, you're looking for new ideas in your content repository.

2.       Repurposing entails repurposing more than just your ideas. You're also reusing previously developed written material, photos, and other media–yet another method to save time.

3.       Repurposing material into a new format increases your chances of being discovered by a potential consumer on a new channel. You could also attract the attention of someone who likes one format over another.

1. Social Media Reels/Snippets

You may share short videos with your audience in various venues, including Instagram, Twitter, and TikTok. Another video, an eBook, an essay, a white paper, or something else might be the original material. You may also make a video series in which each video discusses one point from your original content.

2. Video Explainer

Maybe you produced an article explaining how to utilise your product or share your experience as a service provider at some time. Make a brief explanation video with a Video Production Dubai template like this one.

3. Marketing Video

Make a movie out of a lengthy sales page, paper, or pitch deck by summarizing the main points for your target buyer. These can be shown on your website, on a landing page, in an email, and a variety of other locations.

4. Video Tutorials

You can keep your present clients coming back by providing useful or instructive material. You most certainly already have some written documentation or articles that explain your product. Make them into video lessons to help your present customers get started, get unstuck, or learn more about it.

5. Slideshow Video

Create a fast slideshow film using some of your existing photos and content to introduce yourself or your business, talk about a product, and discuss your expertise or anything else you can encapsulate into a Video Production Dubai for your audience.

6. Addressing FAQs

Answering frequently asked questions is beneficial to you, your sales staff, and your clients. Furthermore, your clients have already completed the majority of the job for you. All you have to do now is compile your most frequently asked questions and make them into a brief video.

7. Video Series

Make a video series out of it if people can't get enough of your blog or social updates on a certain subject. Consider the case when you run a small social media campaign to introduce your team and it goes well. You analyse the data and build a brief series that contains a small video interview with the same content and visuals as the previous series.


Avoid repurposing content that is no longer relevant. Also, make sure your updated material is current enough to avoid presenting information that is redundant or useless Video Production Dubai. As with most content, prioritise quality over quantity to ensure that each item provides value to your readers.

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