The filmmaking process does not finish when a director and producer declare that the final edit is complete. The process turns to market and film promotion after production is completed and copies of a film are distributed worldwide.
Although film advertising may not be as thrilling for filmmakers as writing, pre-production, storyboarding, staging, coaching actors, editing, and special effects, it is vital to the overall success of your picture. Your film will not be seen unless it has a strong marketing campaign.
How to Promote an Independent Film in Five Easy Steps
Whether you want your video to be a critical favourite at indie film festivals or simply a popular short film on YouTube or Vimeo, it doesn't matter.
You'll need a movie promotion strategy and reliable campaign management software in all of these scenarios to get people to see your movie. The film industry has changed dramatically since the arrival of digital technologies. More films are being made in a single year than were made in the first five decades of cinema combined, thanks to Final Cut, Premiere, and iMovie. You'll need a clever marketing strategy to set your film apart from the pack.
For promoting their feature films, the major studios in Los Angeles and New York have a wealth of financial and business resources. You will not have such resources as an independent film producer or director, but you can still reach a large audience. To do so, follow these steps:
1. Create a trailer with plenty of hooks
Movie trailers are still an important aspect of movie marketing, even in the digital age. Within the first few seconds, a good trailer should be gripping (if promoting a thriller), hilarious (if promoting a comedy), and intriguing. Even if you've pinpointed your target demographic, effective storytelling is required to capture their attention.
2. Make use of social media to launch your marketing campaign
The majority of major Internet ad platforms allow for a great deal of audience segmentation. Make a list of the people you'd like to reach, noting characteristics such as age, gender, income, and specific interests. Make sure your digital ads are seen by the types of moviegoers you've identified on your list when you advertise on digital media. For everything from indie film shorts to big-screen superhero franchises, online marketing (and particularly social media marketing) has surpassed TV marketing in today's media market.
3. Make a simple website for your movie
You want to direct potential spectators to your film's website if you have a strong trailer and a well-targeted marketing campaign. To stand out in the early days of the Internet, marketers believed that websites needed to be jam-packed with interactive games and unique content. Such gimmicks are no longer required on today's movie websites. Simply create a nice-looking landing page with your film's trailer and links to watch it—whether on streaming services or in local cinemas.
4. Organize a big event for the public
Filmed ads for movies and TV shows are commonplace. Seeing a live promotional event is far more unusual. As a result, for a potential audience member, such experiences may be significantly more memorable. An event promoting your film, if you have the marketing money for it, could make potential audience members more likely to purchase a movie ticket than if they only watched a TV commercial or a web ad.
5. Create a buzz
A trailer and a splashy ad campaign aren't enough to entice some moviegoers into the cinema. They want to hear from someone they are familiar with and can rely on. Friends and relatives, social media influencers, notable critics, and bloggers are all examples of people who fall under this category. You can reach viewers you wouldn't have reached otherwise if you can get people talking about your film outside of the framework of a commercial.
Three Crucial Points to Keep in Mind When Promoting Your Movie
Film promotion may be exhilarating and rewarding for some directors and producers. It is a chore for others. When it comes to advertising a picture, indie filmmakers and producers have a lot to juggle, and it can be exhausting at times. It has always been a part of the whole process of making a new movie, regardless of how you feel about it. Here are three-pointers to help you stay grounded and focused on your work:
1. To get positive press, you must put in a lot of effort
Press junkets, which combine press releases, cast interviews, critic screenings, and public events for the media, are still an effective strategy to encourage reviewers and journalists to write about your films. If you can get one or more of your team members interviewed on TV, radio, or the internet, it would be fantastic.
2. Use an existing film or TV show's fan base
Reach out to the audience of another film if you think your film would appeal to their viewers. This is an excellent use of social media channels. Join the conversation on Twitter, use hashtags on Instagram, and join Facebook groups about the movies. If you're uploading your trailer to YouTube, use keywords in the description that tie it to movies and shows that similar people enjoy.
3. Discuss your ideas with other independent filmmakers
Examine their experiences to see what worked for them. Ask them to view your movie and provide criticism if you have a close relationship with them and they are generous with their time.