Many of the movies that are nominated for the prestigious Oscar in the area of visual effects were produced using machine learning and artificial intelligence. Artificial intelligence has been credited with contributing to the success of major motion pictures, whether it's through the creation of digital characters like Thanos and the Hulk in Avengers: Endgame or the de-aging of Robert De Niro and Al Pacino's characters in The Irishman. On the other hand, can AI be used in other aspects of filmmaking? Most definitely, it can. The following list includes further applications for AI in the film industry.
Netflix is eager to use AI to create movies.
With horrifyingly promising outcomes, artificial intelligence has already made movies, video games, works of art, and novels.
In the realm of publishing, AI has been used to report the news and write business papers; in the field of filmmaking, AI has created a (scary but captivating) short film from script to final edit. In the world of visual art, AI-generated artwork is currently on display in a well-known gallery exhibition.
AI has shown that it is capable of writing a story and editing scenes. Over the next 15 years, Netflix will very probably use algorithms to find storylines, employ CGI, and edit movies.
It's becoming more typical in Hollywood to create scripts on computers. Algorithms based on machine learning and artificial intelligence can be used to write fresh scripts as well as character names and synopses for previously released films. In this case, a machine learning algorithm would get a ton of data in the form of numerous movie scripts or a book that needed to be adapted into a movie in order to produce a new script.
The movie business draws audiences to theaters through movie trailers. Studios must therefore create unique and entertaining trailers. The creation of these movie trailers can benefit from the use of AI by editors. As an example, the trailer for the film Morgan was created using IBM Watson. A human editor can use the AI system to identify scenes with a lot of action or emotion and highlight them for the final trailer.
AI can also help editors when it comes to editing feature films. The AI computer can identify major characters thanks to its facial recognition technology, which helps human editors sort out such sequences.
Promotion of Movies:
Nowadays, promoting a movie is just as important as making it. Whether a movie is a success or a failure will depend on the marketing and promotion tactics employed. AI can be employed to market films and make sure they are a financial success. An AI system can be used to analyze the viewership, the buzz surrounding the movie, and the actor's success globally. This allows AI to program unique screenings and chat-ups with fans at specific venues to pique the audience's interest in the movie even more.
On the basis of their choices, movie companies may also sell their pictures to particular audiences. Using the public data that is available on social media platforms like Facebook and Instagram, they can provide specialized, targeted advertising. The production company would make tailored commercials for them to promote their future movie with the same actress, for instance, if they follow a particular actress on social media and interact with her postings frequently.
Since the technology may be used to digitally connect performers to movies, the usage of AI for casting actors is not just confined to the pre-production phase. The system may be fed thousands of data points representing the facial features of performers expressing various moods. To preserve the actor's natural expressions, the data can then be utilized to digitally overlay the actor's face onto a body double.
The usage of this technology allows for the recording of scenes starring deceased performers. Using the technology, actors who have been in front of the camera for a long period can be made younger, or digital characters can be created. This eliminates the need for multiple performers to portray the same role at various stages of life while also preserving the character's identity across time.
By assisting with scheduling, locating locations that best suit the narratives, and other pre-production tasks, AI has the ability to significantly streamline the pre-production process. By automating the design of shooting schedules based on the availability of actors, AI will enhance productivity and save time. AI systems may also analyze the locations mentioned in screenplays and suggest real-world locations for shooting scenes, saving tons of time and money on location scouting.
Forecasting Movie Successes:
In order to forecast a movie's profitability, AI may also be employed to examine the script of the movie in question. Although algorithmic forecasts may not always turn out to be entirely accurate, big film studios are already showing increasing interest in them. For instance, Warner Bros. has used the AI-based Cinelytic platform to forecast the box office performance of its films. The Merlin technology, which 20th Century Fox has incorporated, employs AI and machine learning to match movies to certain genres and audiences, as well as providing detailed demographic information for any movie. Sony Pictures has employed ScriptBook, another AI-based film prediction engine, to examine 62 of its productions.
AI-based music composition tools are becoming commonplace, and eventually they might even be used to compose music for movies. AI can use reinforcement learning to assess data from various compositions and create musical patterns that, based on the movie genre and the situations anticipated in the film, adapt to the surroundings. Many tech companies use artificial intelligence (AI) technologies to build music-making machines that can take in information about different musical genres from a big database of songs.
For instance, the Japanese tech firm Sony developed an AI song in the vein of the Beatles using a tool called Flow Machines. Although there is still some uncertainty about AI-generated music, at least AI can assist humans in producing original songs, some of which may be used in various cinematic scenarios.
Finally, but certainly not least, artificial intelligence also produces its own films. Together with Ross Goodwin, Benjamin AI produced the science fiction film "Zone Out" in approximately 48 hours. Even though the film is unlikely to receive any prizes, it is nonetheless a remarkable and difficult experience and a step toward automating video creation through the clever application of AI technology.
With so many cutting-edge uses in the moviemaking process, AI offers the film industry a wide range of advantages, including streamlining the entire filmmaking process, conserving time and resources, and increasing revenue.
How has technology altered the movie business?
It's remarkable to watch how technology has changed the film industry, where it affects practically every step of the production process. The way movies are made has significantly changed thanks to developments in editing and recording software, 4K and 3D movie technologies, drones, and AI-based screenwriting tools. New screening interfaces, better sound effects, visual technology, and contemporary editing tools combine to create a never-before-seen movie experience.
The development of artificial intelligence has given rise to even more creative uses across the sector, in addition to the many advantages it offers the filmmaking business. AI has the ability to help people make automated and data-driven decisions, which can streamline the entire filmmaking process and allow companies to run more efficiently, pay less in personnel costs, and improve revenue.