Whenever we meet with a client for video production, we talk
about how we can best tell their stories through video. Even though each organization
would prefer to hear its story told differently, a few common questions are
universally helpful for those involved in video production.
What follows is a comprehensive list of the most vital video
production questions that a Video Production Company should consider before starting your
next project.
What are your three key messages?
Do some research and understand what you're attempting to
convey before asking the right questions during video interviews.
In many cases, businesses fail to communicate anything
valuable in a single video production. To successfully communicate information
to your target audience, you must first identify the most important aspects of
your message.
To avoid information overload, we recommend developing three
key messages for your video production. To begin, be clear, concise, and
inspirational. You can then, write them down to be used later as filters for your
subsequent interview questions.
Every successful Video Production Company has a strategy as the
human brain has the capacity to only process as much information as possible at
once. Showing up one day with a camera and microphone is unlikely to result in
an outstanding video production. A clear message is essential.
1. Why is the video being made?
The most common request we receive is for businesses to
create a video for their website. Video production for your website is critical
because it can convey the most information in the shortest amount of time. Investing
in video production, on the other hand, is more than just ticking off a box. As
a consequence of this method of video production, not only is the message
unclear, but it is also difficult to assess the effectiveness of the video.
Create a well-thought-out vision for your video production
that answers the question, "What are we attempting to achieve by creating
this video?"
Rather than saying, "We'd like to post a video on
social media," say, "We'd like to create a video that conveys our
organization's values and adds credibility to our work."
Understanding the "why" behind your video production
will allow you to produce more valuable, authentic, and versatile content.
2. Do you know who your target demographic is?
There is a lot of discussion about the audience because it
is critical! Organizations can easily become preoccupied with whom they want to
be and what they stand for. So communication of those things is required, but
it must resonate with the target audience.
Otherwise, your self-promotion is nothing more than pounding
your chest.
Your video production should be aimed at the specific
audience you want to reach. As a result, answering the "who" question
first is critical before moving on to other aspects of your video production project,
such as messaging, graphics, visuals, editing, and even music selection. Here
are a couple of examples:
Messages about "looking after what matters" and
gentle editing may be appropriate for a video production aimed at expectant
mothers.
Targeting mechanical engineers looking for tools and gadgets
is an excellent way to use a high-resolution product video, quick cuts, and
energetic rock or electronic music.
When making decisions about what messages and video production
system to use for your viewers, consider the following:
- What are the viewers' turn-offs?
- Are there people who are decision-makers or influencers
amongst my audience or neither?
- What attracts my target audience to view this video?
These questions can help you determine what type of video production
to make and how to craft a message that will resonate with your target
audience. Before we begin the video production process, we create buyer personas
for our clients in order to know who the video production will be for. Buyer
personas are fictional, generalized representations of ideal customers.
3. How long do you want your project to last?
A 30-second video production would be significantly improved
if it only took 30 seconds to create. But, unfortunately, this is not the case.
As a result, during the planning phase, it is critical to communicate your
ideal timeline to your video production team. You will avoid missing deadlines
as the project progresses.
Every organization that produces or uses video production
services has a standard turnaround time for videos. If you need your video
completed sooner, you can still achieve a faster turnaround time by simplifying
the project scope. However, you may require some time to materialize a very
complex and in-depth vision.
4. Is a budget in place for your project?
The complexity or simplicity of your video production project,
like the video production timeline, will influence the final budget. Please
make your video production team aware of any budget constraints you may have.
A video can be expensive to produce. However, there is a
distinction between all videos. To reduce video production costs, keep in mind
that time, people, and equipment are the most important factors.
It is possible to make a video production that is shot
underwater, on a mountaintop, and in five different locations; however, you
will have to pay more money. A few short, high-level video productions on your
landing pages might be a good use of video. It is advantageous to reduce the
use of these resources to keep costs low.
It is critical to understand that the cost of your video production
is directly proportional to the number of professionals required to carry out
the vision. A multi-camera shoot, an audio technician, and a field producer
will almost certainly cost more if your story requires multiple cameras and
multiple shoot dates. On the other hand, if the best way to tell your story can
be captured with one camera during a half-day shoot, you will probably need to
spend a little less on your budget.
5. What will The Final Video's Hosting, Distribution, and Repackaging Process Look Like?
Keep the end product in mind as you plan for your video production.
Will it be available on YouTube? Do you want to link to another video? Will it
be shared on Instagram or sent via email? Is it all of the aforementioned? This
message should be communicated to the audience through the piece's audio or
graphics.
You can assume a few things about a great video based on
what you already know:
- If your Video Production is specifically designed for an
event, you most likely have a captive and interested audience.
- The goal of launching on social media is to capture the
attention of your target audience. Create and share a short, high-energy teaser
of the full video on social media, along with a link to the full video.
- To embed video productions into emails sent by an
organization, you'll need a hosting platform that allows embed codes to be
easily copied and pasted.
A video's production and editing will differ depending on
where it will be used. Consider what kind of end product(s) you want to achieve
throughout the process. You don't want your Video Production investment to be
partially wasted because you didn't plan how to use it.
While this process can provide many insights, in the end, a professional team is required to make this ideal a reality.
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