4 Key Reasons Why Small Businesses Need Video Marketing
by adekunle-oludele Jun 02, 2022 Views (260)

Video marketing is becoming increasingly popular among organizations of all sizes. The relative simplicity with which they may engage with both prospects and clients across many platforms is the key to their popularity. Video is simply the finest technique to help your consumers or prospects feel more comfortable about making a buy when it comes to demos.

Businesses are turning to video to communicate with new and old customers in their decision-making processes as broadband internet access becomes more widespread. Businesses, including your competitors, are embracing video as a means of capturing value from their audiences. Video marketing may be entertaining as well as profitable and Video Production Dubai is exploring its potentials for market value.

The Growth of Videos in Business Marketing:

In 2022, the typical person is expected to view 100 minutes of internet video each day, according to the current global forecast. In fact, according to a survey of marketers, 88 percent believe video marketing generates a positive return on investment (ROI).

Furthermore, 92% of marketers consider video to be a significant aspect of their marketing strategy. With 75 million Americans watching internet videos every day, video marketing presents enticing potential for marketers to profit from the popularity of online videos.

And getting started isn't difficult. You can create fantastic videos for your business with a good camera or a respectable smartphone. The sky is literally the limit when it comes to using your marketing video on your website or on social media platforms like YouTube, Facebook, and Instagram.

A word of caution: creating a marketing video takes some practice. To make a significant impact from your video marketing efforts, you must first have the appropriate level of knowledge; or better still, engage a Video Production Company in Dubai for a properly produced video.

When your video material is liked and shared on social media sites, it has the potential to go viral. Endorsements like these can help you reach a wider audience. The receiver is considerably more likely to view, enjoy, or share information that originates from someone they know.

That's why, in addition to email marketing and social media outreach, more organizations are including video into their marketing mix.

However, producing video material for internet viewing might be a bit of a technical challenge. Once you understand the principles, it's not difficult to do. You'll be shown how to get started in this guide.

What is Video Marketing?

Marketing plays a critical role in a company's overall success. All of the activities involved in adjusting your products, messages, sales, distribution, customer support, and other business operations to match the desires of your most valuable business asset, your customer, are covered by marketing.

With today's digital platform, there are many options for marketing your company. You have alternatives for email marketing, social media marketing, and even video marketing. Video marketing is a cost-effective and quick approach to promote your goods and services. Unlike traditional video advertising, which aims to pique attention and boost sales, video marketing content aims to engage customers on a deeper level.

Video marketing may help you raise interaction, develop trust, and improve your online presence. Video advertising is a type of video marketing that helps companies sell their goods and services.

Video formats, by their very nature, have proven to be interesting, engaging, and attention-grabbing. Let's face it, we're all getting more aesthetically oriented, and a well-presented brand may go a long way.

A video can quickly go viral in today's world of social media and mobile devices, which can help your brand become more well-known. Going viral means that your material, in this case a video, generates a lot of interest and is widely shared.

You can establish a following around a certain issue, social cause, product, service, or promotion vital to your business with this degree of participation. Following comments, likes, and shares from your online/social following will offer credibility and endorsements. Content that encourages debate and comment is more likely to be shared by a bigger audience.

If your customers can't find the material that makes your product simple to use and appreciate, they'll most likely turn to your competitors. This means you've passed up an opportunity to impress them or even catch their attention. This is where a well-thought-out video marketing content strategy comes in handy. And you can find help for this by visiting Video Production Dubai.

Various Marketing Applications of Video

Along with email, social media, and traditional marketing, video marketing is one kind of content marketing. Video is used as a visual storytelling technique in this case. There are three major benefits to this. As a medium, video allows you to spread your message, strengthen your brand, and have a greater impact on your audiences.

Video is ever-changing, delighting, entertaining, and informing audiences. They are extremely impactful, regardless of the target audience's attention span, whether it is 6 seconds on a vine or a 15-minute tutorial. Furthermore, a video can be shared across platforms, including your website, mobile social media channels, and YouTube on PCs and laptops.

1. Make it Simple to Connect:

Funny, instructive, inspirational, motivational, or heartwarming video content are all possibilities. They can be more personal, attract more attention, and connect with viewers than other forms of media. Video may help put a face to a name and show how real your company and its offers are.

People enjoy doing business with one another. They are much more likely to buy from you if they have confidence in you. Consumers' preferred form of social media content is now videos. There will be 345 million Internet users and 329 million mobile users in North America by 2023. As a result, customers anticipate to see more video content in the future. 92 percent of people in today's online users are sharing video contents.

2. Makes Selling Simple:

Videos are simple to process and can rapidly capture the interest of viewers. This is fantastic for promoting brand awareness. To communicate messages, they use both visual and audio content. Our brains store video information considerably more easily than simply text visual content.

According to studies, video marketing can boost revenue and generate leads. Video is used by 71% of B2B marketers and 66% of B2C marketers. A video that incorporates text, music, and images is an excellent medium for communicating interesting information. Users stay on your website for longer. They're also a fantastic technique to boost your email subscriptions.

3. It Helps to Promote Your Business:

You may use video to promote your products or services and boost the number of people who convert from prospects to buyers. You can use movies to educate potential clients about your company and even allow them to check out your services.

Make a product video to emphasize the benefits of your products and to attract and keep customers. Your videos can be seen on a variety of sites. You can post your videos to YouTube, Twitter, Facebook, LinkedIn, and other social media networks, such as Google.

4. Boosts Your Online Traffic:

You can leverage videos from social media outreach or email marketing to generate visitors to your website. Viewers might be directed to your website by product evaluations, video advertisements, or video tutorials from other platforms.

Furthermore, posting videos on social networking sites might assist you in reaching out to potential clients who may not be aware of your existence online.

Good videos also come with good messaging, a key criteria for Video Production Company in Dubai, which is a terrific way to broaden your reach. You may use video to spread your message, promote your business, and reach a broader audience. Another clear reason for video content marketing's success is its simplicity.

What Is the Importance of Video in Marketing?

Video is an excellent marketing medium because it offers three distinct benefits. As a medium, videos may help you spread your message, build your brand, improve sales, and have a greater influence on your audience. The secret to getting your audience's attention with videos is to use them. Because they can be shared, liked, and re-posted, online marketing videos are the new word of mouth.

Businesses nowadays utilize viral marketing, which is advertising that is so contagious that viewers want to share it with their friends. Viral marketing is low-cost and high-impact since customers pass on the message or promotion to others. Because the information comes from someone they know, the trick here is endorsement power.


Video generates more conversions than any other sort of content, according to 70 percent of marketers polled. E-commerce sellers have discovered that employing product videos can raise sales by 144 percent.

Even if you don't have an online store, incorporating video on a landing page can boost conversion by 80%, and 64% of consumers are inclined to buy anything online after watching a video.

In terms of your internet presence, video content can assist your website achieve high search engine rankings. According to some estimates, videos are 53 times more likely than text documents to appear on the main page of a Google search.

They also boost engagement since visitors spend two minutes longer on video-enabled websites than on those without. The appeal is clear: videos allow businesses to tell their story in an engaging and intimate way.

Companies can use videos to explain about their business, product, or service in a way that makes customers feel comfortable.

Videos tailored to specific applications can help promote a company, highlight testimonials, and add flair to press releases and other communications.

A Final Word:

Developing interesting social media video content will only help your social marketing strategy. Even better, you don't need a professional video studio to create engaging video content. In many cases, all you'll need is a smartphone. Although, if you lack the fundamental knowledge of video production; you may wish to use a professional video production company in Dubai.

Above all, be honest, concentrate on producing meaningful video content for your audience, and take advantage of the rising social media support for video sharing.

Engaging video content, when used properly, will raise brand awareness, strengthen customer relationships, and make it easier to convert leads and sales.

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